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Virtual Events

INMA's virtual master classes, summits, and town halls provide continuing education: subscriptions, advertising, product & tech, generative AI, future audiences, and newsroom transformation. Meanwhile, stay connected virtually with peers in Africa, Asia/Pacific, and Latin America.

Next Virtual Events


11-18 September 2025

First-Party Data Activation for Advertising Master Class

  Virtual

How news media companies can transform their most valuable asset, first-party data, into sustainable advertising revenue growth through strategic collection, segmentation, and activation strategies – including AI targeting products – that deliver premium CPMs and deeper advertiser relationships.


09-16 October 2025

Newsroom Transformation Master Class

  Virtual

How newsrooms can better impact and influence the business of news is the focus of this master class from INMA's Newsroom Initiative. In this three-module master class, learn how to establish newsroom-wide KPIs and understand the value of work and content, create a data-fluent newsroom culture, understand what data tells us and what it can't, use data to guide decisions on what to stop doing. As newsrooms look to new North Stars, learn how newsrooms are restructuring for digital.

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Initiatives

Upcoming Virtual Events

Generative AI Town Hall

Generative AI Town Hall

  Virtual

Join us for a dynamic Town Hall meeting to explore the significant advancements and critical considerations surrounding Generative AI (GenAI) in the news media industry. This session will bring together insights from INMA's extensive research and member discussions, providing a comprehensive overview of how GenAI is reshaping newsrooms, content strategies, and business models worldwide. We'll dive into the practical applications and strategic implications that are top of mind for media leaders today.

05 November 2025

Subscriber Acquisition Master Class

Subscriber Acquisition Master Class

  Virtual

No matter where you are in your subscription journey, you likely have begun to hit plateaus using traditional methods of acquisition around news. Or you aren’t getting the results you think you need. In this Master Class as part of INMA's Readers First Initiative, we will review what successful publisher subscription operators are doing, how they re-think acquisition efforts when they hit a wall, and how to make smart, actionable decisions. Learn how to better integrate the newsroom into efforts to gain subscribers. The Master Class will be a de facto audit or subscription acquisition efforts and how to re-kindle growth.

06-13 November 2025

Newsroom Transformation Town Hall

Newsroom Transformation Town Hall

  Virtual

What does it mean to truly engage your audience? How do newsrooms build lasting loyalty in a fragmented media world? And what can we learn from content creators who are redefining the way people consume news? These are among the questions we’ve explored throughout the year in the Newsroom Transformation Initiative.

12 November 2025

Advertising Town Hall

Advertising Town Hall

  Virtual

Publishers must urgently reinvent their advertising strategies in the face of AI, platform disruption, and declining legacy channels. The core formula for success is direct audience relationships, first-party data monetisation, and horizontal value creation across multiple media types. The ad tech middlemen siphon off revenue, so cutting intermediaries and driving direct demand is critical.

19 November 2025

Subscriptions Town Hall

Subscriptions Town Hall

  Virtual

How did subscriptions grow in a big news year? What does 2026 look like? In this end-of-year Subscriptions Town Hall by Researcher-in-Residence Greg Piechota, INMA will distil key learnings from its Readers First Initiative into a single two-hour town hall. We will report to members and the news industry at large key takeaways and analyse them with hand-picked experts.

03 December 2025

Africa Audience Development Summit

Africa Audience Development Summit

  Virtual

How to engage, nurture, and develop young consumers in the digital spaces in which they thrive – and how to draw them to your news brand.

04 December 2025

Product & Tech Town Hall

Product & Tech Town Hall

  Virtual

n this end-of-year report card to INMA members and the wider news industry on the work of the Product & Tech Initiative, we’ll reflect on the progress made to prepare members for what is next. We’ll focus on processes and principles that keep audiences at the centre, explore the changing distribution landscape, and outline the urgent next steps to stay ahead.

10 December 2025

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