Turning first-party data into revenue: Build a sustainable advantage in the privacy-first ad economy
Accelerating adoption of first-party data foundations
Data-powered sales and activation strategies
AI targeting and commerce signal integration
How to position your advertising business for sustainable success
The advertising landscape has fundamentally shifted. With 71% of publishers now prioritising first-party data as their most significant revenue driver, success requires more than just collecting audience information — it demands strategic activation that creates measurable value for advertisers while driving revenue and building sustainable competitive advantages.
Leading publishers continue investing in first-party ecosystems because the results speak for themselves, and AI-powered targeting systems deliver performance improvements and premium CPM increases.
Whether you're accelerating existing strategies or building foundations that serve both advertising revenue and subscription growth, this Master Class will transform how you think about audience relationships, advertiser partnerships, and revenue generation in the privacy-first future.
An invitation from Master Class curator Gabe Dorosz
What you will see in the September Advertising Master Class
Speakers
Connor Diamond
Group Head of Digital Insights
Mediahuis Ireland
Tushar Garg
Head of Marketing & User Growth
HT Digital
Amanda Gomez
SVP, Revenue Operations
New York Post
Erin Hennessy
VP Ad Product Innovation
Business Insider
Benjamin Holt
Head of Advertising Data
Financial Times
Christer Ljones
Director of Advertising Data Capabilities
Schibsted
Thomas Lue Lytzen
Director, Ad Sales & Tech
Ekstra Bladet
Abhishek Nigam
Business Head, Ad Tech Platform - Colombia
Times Internet
Josh Peters
Josh Peters, Former Global Head of Commercial Data Strategy
WP
Valerio Poce
Executive Director, Ad Product Marketing
The New York Times
Kabil Rahaman
Head of Commercial Data
The Globe and Mail
Amelia Simpson
Director, Audience Insights
Washington Post
Kendell Timmers
SVP Data Analytics, Science, and Insights
CNN
United States
