How news organisations can develop outstanding multi-channel products and the tech stacks and relationships needed to support them in the midst of huge technological change
Scope of the Initiative
Product branding and distribution
Building a future-proof tech stack
Navigating the AI players
The 2024 Year-in-review Town Hall meeting of the Product & Tech Initiative
Ways to Connect
Newsletter
Get bi-weekly Product & Tech Initiative newsletters in your inbox. Sign up here
Slack channel
A place to share experiences both privately and publicly. Sign up here
Video meet-ups and Webinars
Join product peers for practical members-only upcoming video meetups and on demand webinars
Master Classes
ink to the best product minds, exchange ideas, at master classes focused on building customer-informed products and going beyond traditional news products. See schedule here
Ask Me Anything
For corporate members of INMA, connect your product and tech teams with Jodie Hopperton for private mentoring.
REPORTS
See our latest reports regarding product & tech. Click here to view all.
Upcoming Product & Tech Initiative Events
Latest Product & Tech Initiative Meet-Ups on Demand
What’s Behind Award-Winning Mobile Formats and Fast-Moving Product Teams
August 13, 2025
Reuters Digital News Report 2025: How AI and Platforms Are Reshaping the News Ecosystem
July 02, 2025
Unlocking AI Content Licensing: Strategies from Dow Jones & The Guardian
June 04, 2025
Unlocking Premium: How to Elevate Your Digital Product — and Its Price Tag
April 09, 2025
Creating a Brand Identity to Stand Out
January 29, 2025
What You Need to Know About Apple iOS 18, Meta RayBan Glasses, and OpenAI Voice
November 06, 2024
Best Practices from Ringier’s Digital Media Playbook
October 02, 2024
ALL PRODUCT & TECH INITIATIVE MEET-UPS ON DEMAND
Latest Product & Tech Initiative Blog Posts
What news companies need from consumer answer engines
September 03, 2025
4-step framework can help news companies navigate AI scraper bots
September 02, 2025
Asking is the new searching, everywhere
August 21, 2025
Should puzzles be in a stand-alone or main news app?
August 20, 2025
Inside the making (and remaking) of HT Media’s OTTplay
August 17, 2025
VG’s shift to vertical video provided a much-needed boost in engagement
August 13, 2025
ALL PRODUCT & TECH INITIATIVE BLOGS
Download Recent Product & Tech Initiative Presentations
What’s Behind Award-Winning Mobile Formats and Fast-Moving Product Teams
13 August 2025 | INMA Webinar: What’s Behind Award-Winning Mobile Formats and Fast-Moving Product Teams
La IA, Google y el Futuro del Descubrimiento de Noticias
24 July 2025 | Conferencia Latinoamericana
Reuters Digital News Report 2025: How AI and Platforms Are Reshaping The News Ecosystem
02 July 2025 | INMA Webinar: Reuters Digital News Report 2025: How AI and Platforms Are Reshaping The News Ecosystem
Unlocking AI Content Licensing: Strategies from Dow Jones & The Guardian
04 June 2025 | INMA Webinar: Unlocking AI Content Licensing: Strategies from Dow Jones & The Guardian
Unlocking Premium: How to Elevate Your Digital Product — and Its Price Tag
09 April 2025 | INMA Webinar: Unlocking Premium: How to Elevate Your Digital Product — and Its Price Tag
ALL PRODUCT & TECH INITIATIVE PRESENTATIONS
Mission
How media organisations can utilize technology and develop standout products, creating offerings that delight customers and enhance business growth, is the focus of INMA’s Product & Tech Initiative. Given the changes to consumer behaviour fueled by AI, INMA in 2025 will focus this initiative on how to evaluate and adapt multi-modal products, across multi-channel platforms, and the relationships they need to do this. In navigating the AI players, we will look at permission, attribution, and monetisation.
Product & Tech Initiative Lead
Jodie Hopperton is a British media executive based in Los Angeles. Jodie’s career spans over 15 years and multiple countries working with technology start-ups in addition to roles such as head of interactive at Trinity Mirror in the United Kingdom and director EMEA, syndication and licensing for The New York Times in Paris.
