About this Webinar

How leading news organisations are harnessing GenAI to supercharge reporting, streamline workflows, and unlock new products is the focus of this INMA & OpenAI Webinar.

In this interactive Webinar, speakers from two pioneering newsrooms will share real-world examples of how they have:

• Connected ChatGPT to internal archives, style guides, and newsroom chats using secure connectors.
• Deployed MCP servers to give AI agents controlled, permissioned access to content, tools, and live data.
• Improved speed, accuracy, and collaboration while maintaining editorial standards.

We will also feature Yiren Lu, solutions architect at OpenAI, who will explain:

• How OpenAI Connectors and MCP Servers work
• The best ways to set them up
• The best ways to use them

Whether you’re in editorial, product, tech, or audience development, you’ll leave with practical ideas for responsibly integrating these tools into your newsroom.

This Webinar is the second in INMA and OpenAI’s partnership to support global news media companies in exploring how AI can enhance journalism and operations through education, knowledge sharing, and access to tools for hands-on experimentation.