About this Webinar

News media companies are increasingly utilising generative AI to enhance advertising targeting and media planning by converting campaign briefs into structured, actionable plans in minutes. Tools powered by LLMs help identify the right audience segments, optimise budget allocation across channels, and even suggest contextually relevant placements to maximise engagement and brand safety. This allows publishers and advertisers to streamline workflows, reduce manual effort, and deliver more personalised, data-driven campaigns at scale.

A detailed agenda will follow.

This Webinar is the fourth in INMA and OpenAI’s partnership to support global news media companies in exploring how AI can enhance journalism and operations through education, knowledge sharing, and access to tools for hands-on experimentation.