About this Webinar

In the news media industry, generative AI is helping publishers gather and enrich first-party data by powering interactive tools such as personalised newsletters, quizzes, and chat-based recommendations. These AI-driven experiences encourage readers to share preferences and behaviours directly, creating deeper audience profiles without relying on third-party cookies. The result is more accurate, privacy-compliant data that fuels both editorial insights and more effective advertising strategies.

A detailed agenda will follow.

This Webinar is the fifth in INMA and OpenAI’s partnership to support global news media companies in exploring how AI can enhance journalism and operations through education, knowledge sharing, and access to tools for hands-on experimentation.