What does it mean to truly engage your audience? How do newsrooms build lasting loyalty in a fragmented media world? And what can we learn from content creators who are redefining the way people consume news?

These are among the questions we’ve explored throughout the year in the Newsroom Transformation Initiative. As the industry navigates shifting platforms, declining referral traffic, and evolving audience expectations, one truth has become clear: transformation happens when we align our strategies with what people actually need and want from their news.

In this sweeping, end-of-year town hall, INMA will spotlight and reinforce the most powerful insights and lessons learned in 2025 — from applying the user needs framework to strengthening loyalty strategies, to studying how creators build communities and what newsrooms can borrow from their playbooks.

This pre-holiday, two-hour event on Wednesday, November 12, will feature case studies, practical examples, and discussions to help you put these ideas into practice. We’ll also offer a preview of what’s ahead for the Newsroom Transformation Initiative in 2026.