About
2025 Newsroom Transformation Town Hall
The International News Media Association (INMA) presents the 2025 Newsroom Transformation Town Hall — a fast-paced report card on how newsrooms are changing and what it means for the future of journalism. Led by Amalie Nash, INMA’s Newsroom Transformation Initiative lead, this session distills a year of hard-won insights from webinars, a master class, the Newsroom Innovation Hub in Dublin, a flagship report, and twice-monthly newsletters. Walk away with a clear sense of what’s working, what’s ahead, and the bold moves newsrooms must make in 2026 to stay relevant and sustainable.
Newsroom Transformation Initiative
The mission of the INMA Newsroom Transformation Initiative is to bring newsrooms into the business of news.
Among deliverables INMA members have received in 2024:
- Newsletters and blogs: 26 bi-weekly newsletters and 50+ blogs based on original interviews and insights with news leaders at media companies.
- Slack channel: Hundreds of posts by Amalie on topics and issues of importance to newsrooms, along with feedback from INMA members.
- Webinars: 9 Webinars tackling such subjects as the evolving use of metrics, audience-centered strategies, case studies in workflow and automation, and building loyalty.
- Report: “Beyond the Dashboard: 14 Case Studies in Newsroom Metrics,” delves into how 14 global news media organisations have evolved their use of data to strengthen journalism, grow audience relationships, and drive business results.
- Master class and workshops: An October master class on how newsrooms have moved away from simply watching dashboards containing various metrics to a deeper analysis that helps them understand and evolve content strategies to better serve audiences. Workshops also were held at World Congress in New York and the CEO Roundtable at Napa Valley.
- Newsroom Innovation Hub: A fast-paced and hands-on newsroom gathering that put real-world problem-solving at its core. The Newsroom Innovation Hub is part of INMA's Media Innovation Week in Dublin.
- Ask Me Anything sessions: Amalie has conducted more than a dozen Ask Me Anything sessions with INMA corporate members – via Zoom, in person, via e-mail, and by way of a myriad of other member-exclusive channels.
Newsroom Transformation Initiative Advisory Council
Amalie Nash, Newsroom Transformation Initiative Lead
Amalie Nash also is the head of transformation for the National Trust for Local News in the United States and previously served at Gannett | USA Today Network in various capacities, including senior vice president local news and audience, editor and vice president of audience engagement at The Des Moines Register, as well as stints at the Detroit Free Press and Ann Arbor News.
About INMA
The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The fast-growing INMA community consists of more than 23,000 executives at 1,000+ media companies in 100+ countries. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, and an unparalleled archive of best practices.