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Originally presented: 8 December 2021

The marketplace for media companies is emerging from a year of massive change. Advertisers and agencies are flocking to online channels to capture the surge of content consumption and e-commerce opportunities that came with months of lockdown. For media, the challenge now is how to deliver on all the promise — what are the right solutions? Specifically, this Advertising Initiative meet-up covers capturing the voice of the advertiser (only 35% of media companies have a defined process) and the evolving the role of account management.

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