In a span of just four years, El País has transformed itself from a free news site to one of Europe’s fastest-growing digital subscription success stories.

Today, it boasts more than 400,000 total subscribers and is recognised as a leader in Spanish-language journalism across multiple continents.

During this week’s INMA Subscription Masters Webinar, INMA members will learn about how El País has built scale and sustainability in a challenging and maturing market.

Angélica Domínguez Martín, director of subscriptions for Prisa Media, which publishes El País, will share the story of the publication’s transformation. She played a central role in the company’s journey and helped drive its shift to audience-centric thinking with an emphasis on data, tech, and journalism.

In a discussion with INMA’s Greg Piechota, head of the Readers First Initiative, Martín will share some of the steps toward success and the innovations that helped build loyalty and boost retention. She’ll also share how she worked with teams across the organisation to establish strategic partnerships for El País, which resulted in greater value for subscribers and improved engagement.

This conversation will offer compelling insights for publishers who are looking for ways to grow subscriptions at home or abroad, or want to sharpen their post-acquisition strategy. Register now to be part of this insightful conversation. To ask a question directly to Martín, email greg.piechota@inma.org.

Webinar details:

• Date: Wednesday, September 10, 2025
• Time: 10:00 a.m. - 11:00 a.m. New York time.
• Cost: Free for you as an INMA member. Webinars are only available to INMA members.
• Register: You can register here, or e-mail Krista at krista.avedikian@inma.org for more information.

Check here for future Webinars and recordings of past Webinars.

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