Friday

May 8

1:00 p.m. - 3:30 p.m.
Subscriptions Seminar, Ballsaal II

In the race for sustainable growth, news publishers are redefining how subscriptions are priced, packaged, and retained. AI-driven, personalised paywalls are replacing static models, tailoring access in real time to maximise conversion. Super-bundles and lifetime-value pricing are helping publishers move from volume to value, while churn mitigation strategies like pause plans and downgrades are extending subscriber lifespans. Meanwhile, omnichannel youth strategies — from TikTok to in-app mini-offers — are finally cracking the next-gen acquisition challenge. This rapid fire case study packed seminar will explore the top five reader-revenue innovations shaping 2026 — and what your organisation can apply next.

Supporters

Join the INMA community at INMA World Congress of News Media by connecting with people face-to-face and sponsoring, email raquel.meikle@inma.org.