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Originally presented: 10 September 2025

How El País has built scale and sustainability on a maturing market is the focus of this INMA Subscription Masters Webinar, which will feature Angélica Domínguez Martín, director of subsctiptions of Prisa Media, publisher of El País. In this Subscription Masters session, INMA’s Greg Piechota, head of the Readers First Initiative, is interviewing Angélica about building scale and sustainability in a maturing market: - What made El País’ subscription strategy so successful in Spain and Latin America? - How do you balance subscriber acquisition with engagement and retention? - What’s the role of loyalty programs, newsletters, and utility content in cutting churn? - How did they personalize pricing and product offers across regions? - What lessons can global brands learn from El País and Prisa’s digital playbook?

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