Join INMA for your registration credentials and welcome coffee. Then grab your seat for the Study Tour briefing.
In this briefing by INMA, learn why Mumbai is considered India’s media hub. Learn about the study tour stops — with a peek into diverse models, tech-driven approaches, innovation and emphasise on product and content.
In this session, Friday Storytellers - a cutting-edge digital content production studio known for crafting premium, multi-format original content for leading OTT platforms - will offer an inside look into its unique storytelling philosophy and production process. Attendees will gain insights into the storytelling techniques that set Friday Storytellers apart, including how they adapt tone, format, and structure based on audience intent and platform context. The session will also explore their expertise in platform-native content creation—highlighting how different platforms demand tailored approaches to storytelling, format, and engagement and the role of cross-format experimentation to meet varying strategic goals—whether it’s discovery, retention, or brand reinforcement—while maintaining high creative standards, along with how to shape narratives that resonate across diverse viewer segments. This session promises to offer practical takeaways on building compelling stories for the ever-evolving content landscape.
| CEO, Friday Filmworks |
| Director, Friday Filmworks |
| Editor and Marketing Communications, Friday Filmworks |
In this session at IPG Mediabrands, gain an agency’s perspective on advertising trends for 2025 - 26 and what they mean for publishers. Explore how news media platforms can close the gap between trust-based advertising and broader brand campaigns by enhancing innovation, custom solutions, and cross-platform integration. Learn what’s needed to strengthen agency-publisher collaboration, improve commercial viability, and retain print advertisers as they move to digital. The session also looks at emerging trends such as format innovation, contextual storytelling, and ROI-driven strategies - to help publishers stay competitive and unlock new revenue opportunities.
Wondrlab is a platform-first martech startup that focuses on marketing and digital transformation through a platform-first lens. At this session learn about what a platform-native, audience-first approach to content creation and marketing entails. Gain an understanding into Wondrlab’s ability to tailor storytelling to specific platforms, integrate brand and performance marketing – with a look at Hector – Wondralab’s bid otpimisation platform, and Opportune – the Influencer marketing platform using technology as a creative enabler providing a blueprint for how media companies can better engage audiences and drive outcomes. By combining deep audience insight, agile experimentation, and collaborative ecosystems—including creators and influencers—Wondrlab demonstrates how data, creativity, and tech can come together to build meaningful, scalable content experiences.
In this one-of-a-kind interaction Dream11, the world’s largest fantasy sports platform with over 250 million users will dive into Powering Play at Scale: Personalisation, Data & the Dream11 User Journey. At Dream11, the path from download to daily engagement is driven by data science, AI/ML, and deep personalisation. This is not just about acquisition, it’s about creating a high-frequency, high-loyalty product experience that scales. Learn about the key pillars around which Dream 11 builds its narrative - From app to habit: the Dream11 User Journey; personalisation at the core; role of value exchange; AI/ML and data science at scale and how to build a high-engagement product
FanCode, a sports streaming platform and an e-commerce company will share its Audience-First Playbook: Content, Pricing, and Retention that work. This will entail a deep dive into how FanCode puts users at the heart of every decision, from content creation to pricing innovation, to drive sustained engagement, conversion, and loyalty. Structured around key pillars: Audience- Centric Thinking; Content That Converts; Subscription + Micro Payments and User Stickiness & Retention.
Connect and share notes with colleagues on the tour over tea and coffee.
At this stop at Upstox a fintech – digital brokerage platform , gain a front-row seat to understanding the pivotal role content plays in Upstox’s audience engagement journey. Discover how Upstox has strategically aligned its content with product development to create a seamless, personalized experience for users. Learn about the frameworks and tools used to map audience journeys, the integration of data-driven insights for content personalization, and the deployment of technology to scale and refine engagement. From leveraging analytics to tailoring user experiences, to building agile content systems, this session will offer valuable insights into how Upstox is creating meaningful connections with its audiences at every touchpoint.
At this stop, delve into the monetisation journey of Loksatta, leading regional brand and uncover how it has successfully driven revenue growth through a strategic and multifaceted approach. Learn how Loksatta is navigating the complexities of engaging regional audiences with a robust paywall strategy, dynamic content offerings, and data-backed decision-making. The session will highlight how AI is being integrated to personalise user experiences, optimise content delivery, and inform commercial strategies. Additionally, explore The Express Group’s roadmap for aligning print teams with digital-first workflows—through the adoption of newsroom tools, performance dashboards, clearly defined metrics, and cross-functional benchmarks that promote accountability and collaboration. This comprehensive look will provide actionable insights into building sustainable monetisation models in regional markets while managing transformation at scale.
Gain an in-depth understanding into the Times of India’s comprehensive strategy to integrate its legacy print newsroom into a dynamic digital-first ecosystem. This session explores the multi-dimensional approach the Times of India is taking to transform traditional workflows, with a focus on adapting print formats for digital consumption, meeting evolving audience needs, and optimizing content for discoverability through advanced SEO practices. This session will explore the role of CMS integration in streamlining workflows and enabling greater collaboration across teams. Explore how AI is being leveraged for seamless content enhancement, including AI-assisted text solutions for print and cross-publication content sharing through translation. Understand how these innovations are implemented responsibly, with clear guardrails and a human-in-the-loop approach.
Madhavi Sekhri
Head - South Asia Division
Strategy and Special Projects Lead - Asia Pacific
New Delhi, India
Hindi, English
Tel.: +91 99716 00632