In an era where digital platforms are redefining news consumption, traditional print media is facing a steady decline. However, Sach Kahoon has not only sustained its readership but expanded, thanks to its 40% positive news policy.

This unique editorial approach, which prioritises constructive, ethical, and uplifting journalism, has played a pivotal role in strengthening its presence in both print and digital formats. 

The rise of affordable Internet and smartphone penetration has transformed news consumption habits. According to industry reports, while digital media reach increased from 28% in 2018 to 64% of the global population in 2025, print media readership experienced a decline. Many newspapers have either reduced circulation or shut down unprofitable editions due to changing audience preferences and rising costs.

Yet, amidst these challenges, Sach Kahoon has defied the trend by consistently maintaining a strong reader base. The key factor? A journalism policy that values positivity, credibility, and meaningful storytelling over sensationalism.

The proven power of the 40% policy

The decision to focus on 40% positive news was not made arbitrarily; it is backed by years of audience engagement and strong readership results in both print and digital formats. Over the past few years, Sach Kahoon has observed that:

• Readers appreciate content that inspires and uplifts rather than induces stress or negativity.
• Ethical and constructive reporting builds long-term reader trust.
• The demand for socially responsible journalism is increasing, especially among families and young readers.

A study by Stanford University further supports this approach, indicating readers who consume motivational and constructive stories tend to be more engaged and optimistic about their surroundings.

Shri Tilak Raj, editor at Sach Kahoon, explained: “Our goal is not just to report the news but to shape perspectives that contribute positively to society. The idea is simple: News should inform, educate, and inspire, not just shock and sensationalise.”

However, based on Sach Kahoon’s successful track record, it is possible that if other media houses adopt a 40% or higher positive news policy, they could experience similar benefits in readership growth. A balanced approach — where positivity and constructive journalism form a significant portion of content — can attract and retain more readers in the long run.

Strength in print and rural readership

Despite the shift to digital platforms, print media remains a vital source of information in rural India. The IRS 2023 report reveals print readership in rural areas has increased by 3%, demonstrating that news brands still hold value, especially when they offer meaningful, family friendly content.

In addition to print, Sach Kahoon has expanded its digital presence, ensuring its positive journalism reaches audiences across multiple platforms while staying true to its core values.

As the media landscape continues to evolve, Sach Kahoon remains committed to its ethical and uplifting journalism model. The newspaper’s success serves as an example that quality journalism focused on positive impact can not only survive but also thrive in the digital age.

By encouraging more media houses to adopt a 40% positive news policy, we believe the entire industry can benefit — not just in terms of readership but also in creating a more constructive and inspiring media environment for society as a whole.

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