Reports
INMA reports are global, strategic, relevant, and just-in-time. INMA members can log in and download reports for free.
Latest Reports
3 Results
-
6 Emerging GenAI Trends for Media to Watch in 2025
What the news media industry has learned about generative AI in 2024 is the focus of this report. In this end-of-year report, INMA reviews what we've discovered and what we can expect in 2025, identifying 6 trends to look out for: personalisation, advertising and subscriptions, humans become digital, products get conversational, editors become the last gate, and finding the needle in a haystack.
-
10 Problems GenAI Solves for News Media Companies
How generative AI can help improve newsroom operations, retain subscribers, and reach new audiences is the focus of this report. With case studies from Argentina, Belgium, Brazil, Canada, Germany, India, Japan, Norway, South Africa, and the United States, the report looks at how news organisations around the world are leveraging AI to solve common industry problems.
-
How News Publishers Are Using GenAI Right Now
Breaking down what news media companies are doing with generative AI for workflow efficiency and consumer-facing products is the focus of this report. Included in the report are examples from Bauer Media, Ippen Digital, Bayerischer Rundfunk, JP/Politikens, Grupo RBS, DPG Media, HT Media, Politico, Nikkei, Nederlandse Publieke Omroep, Clarin, MediaCorp Singapore, Rede Gazeta, Hearst, HT Media, Trustmedia, Financial Times, Ringier Axel Springer, Mediafin, Stuff, Palm Springs Post, Sanoma Media, Times Internet, The New York Times, Medien Hub Bremen-Nordwest, and Tamedia.