Readers-First Meet-Up: How to Help Readers Move from Print to Online
Presented by Grzegorz (Greg) Piechota, Researcher-In-Residence, International News Media Association (INMA)
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Originally presented: 16 September 2020
Across the world, the fall in advertising spend amid the COVID-19 pandemic challenged the business model of news. Many publishers faced a dilemma whether to try to save their newspapers, or focus on saving journalism instead. In this Readers First meet-up, INMA Researcher-In-Residence Greg Piechota will talk to News Corp Australia’s Brendan Collogan, general manager for digital consumer revenue, about the lessons learned in the past months and the practical side of helping readers move from print to online.
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