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Originally presented: 14 September 2022

How can news media companies build products that engage current news outsiders? That is the focus of an INMA Webinar featuring Agnes Stenbom, head of a new innovation lab at Schibsted, and industrial Ph.D. candidate in AI journalism at the Royal Institute of Technology in Stockholm. In this session, we will hear about Schibsted's work focusing on groups not consuming news today, and ways in which these “news outsiders” can be engaged in the future.

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