Agentic AI Workshop

As the internet shifts from search to answers to agents, news organisations face both challenges and opportunities. This workshop will explore how agentic AI is already reshaping digital ecosystems and what media leaders must do to stay ahead. We’ll unpack how bots and consumer agents interact with publisher content, what it means for discovery and traffic, and how consent and licensing frameworks may evolve. Participants will also look at practical implications for monetisation, from automated payments to subscription flows, and discuss strategies for protecting IP while maximising visibility in agent-driven environments. The session blends big-picture strategy with practical case studies, leaving you with a clearer understanding of the technology’s trajectory and a roadmap for how your organisation can prepare