DALLAS (4 October 2023) – How news media companies can select the right technology and vendor for their content management system (CMS) is the topic of a new report released today by the International News Media Association (INMA).

“How News Media Companies Should Choose a CMS” delves into:

• The basics of CMS
• Creating critical user journeys
• Defining your new CMS requirements
• How to choose the right providers

Per the report, changing how a news media company chooses a CMS will also change the relationship users have with it, suggesting that news publishers that broaden their teams to help decide what the CMS should provide will ultimately find themselves in a better position to leverage the technology.

Written by INMA Product Initiative Lead Jodie Hopperton, “How News Media Companies Should Choose a CMS” is a step-by-step guide to identifying stakeholders, what they need from your CMS, and what steps they must take to ensure that every action and usage is considered.

Using case studies from Mediahuis in Belgium, Kölner Stadt-Anzeiger Digitale Medien in Germany, and Stuff in New Zealand, the report walks through the challenges, considerations, and processes of implementing a new CMS.

The report also provides critical user journeys that have been mapped out by the Google News Initiative (GNI) to help media organisations choose the right CMS with a six-part process for selecting both the technology and the provider that is best for your organisation.

According to Hopperton, “How News Media Companies Should Choose a CMS” lays the foundation for publishers to better use the CMS Vendor Selection Tool developed by INMA and GNI. .

“How News Media Companies Should Choose a CMS” is available for free to INMA members and for purchase by non-members at inma.org/cms.

About International News Media Association (INMA)

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multiplatform environment. The INMA community consists of more than 21,000 members at 1,000+ news media companies in 90+ countries, representing tens of thousands of news brands. INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, awards competitions, and an unparalleled archive of best practices.

About the INMA Product Initiative

The INMA Product Initiative aims to surface best practices for product thinkers in news media. It focuses on what media companies must do now to embrace the evolving discipline of product to delight customers and grow business.