NEW YORK (21 May 2025) – The International News Media Association (INMA) and OpenAI today announced a new partnership to support international news media companies in exploring how AI can enhance journalism and operations through education, knowledge sharing, and access to tools for hands-on experimentation.

The new partnership will bring together some of the smartest minds in news media to collaborate and explore how AI can be thoughtfully integrated into the industry to benefit journalists, publishers, and their audiences.

INMA’s role as a connector of global best practices and strategic insights aligns closely with OpenAI’s commitment to developing AI that benefits people and organisations across industries, including the essential work done by news media and journalists.

The initiative includes:

• A “Using AI to…” Webinar series aimed at helping media organisations build confidence and fluency in AI, covering foundational concepts and practical applications specific to the business of news.
• Regional workshops in Europe, Latin America, and Asia-Pacific will bring together senior leaders for hands-on, interactive sessions focused on identifying key challenges facing their organisations, exploring how AI can help address them, and developing actionable strategies for implementation, supported by live demos, peer collaboration, and facilitated ideation.
• OpenAI will provide up to US$1.5 million in credits, distributed to selected INMA member companies. These credits will allow newsrooms to prototype AI-powered solutions to their most pressing challenges.
• Ongoing knowledge-sharing and reporting, with grantees forming peer cohorts, receiving tailored support, and contributing to a published report capturing learnings and best practices for the wider industry.

“I’m delighted to get this further opportunity to educate, ideate, and innovate in the changing AI landscape,” said Jodie Hopperton, INMA’s Product & Tech Initiative lead. “This is about more than tools — it’s about bringing together the right people to ask the right questions, and giving them the resources to turn their ideas into real business outcomes.”

“Supporting innovative thinking and knowledge sharing is a key part of our strategy to support quality journalism around the world. We’re excited to discover how the ideas from this initiative will help journalists, publishers, and their audiences see real benefits from AI technology,” said Varun Shetty, Head of Media Partnerships at OpenAI.

The entirety of this initiative is exclusive to INMA members, reflecting INMA’s belief that journalism’s future depends not only on editorial excellence but also on business innovation, powered by collaboration, experimentation, and purpose-built AI.

About INMA

The International News Media Association (INMA) is the world’s premier community of news media companies committed to growing revenue, audience, and brand in a multiplatform environment. INMA connects more than 22,000 professionals at 1,000+ organizations across 90+ countries through events, reports, Webinars, and a vast archive of best practices.

About OpenAI

OpenAI is a leading research and deployment company with a mission to ensure artificial intelligence benefits all of humanity.