DALLAS (15 May 2025) – How 14 global news media organisations have evolved their use of data to strengthen journalism, grow audience relationships, and drive business results is the focus of a new report released today by the International News Media Association (INMA).

“Beyond the Dashboard: 14 Case Studies in Newsroom Metrics” features case studies from The New York Times, Mediahuis, The Times & The Sunday Times, Axel Springer, The Wall Street Journal, Hearst, Bonnier News, Rede Gazeta, Stuff, Aftenposten, Verdens Gang, Politiken, Nation Media Group, and Jagran New Media.

Per the report, this analysis reveals a more mature, intentional approach to metrics — one that emphasises value over volume and prioritises outcomes aligned with editorial purpose. The report also shows how newsrooms have moved away from simply watching dashboards containing various metrics to a deeper analysis that helps them understand and evolve content strategies to better serve audiences.

Written by INMA Newsroom Transformation Lead Amalie Nash, “Beyond the Dashboard: 14 Case Studies in Newsroom Metrics” dives straight into some real-world cases of newsroom transformation. Key themes that emerge in the report include:

• A shift to value-based metrics
• Greater focus on quality reads and reading time
• Tailored, purpose-driven KPIs
• Strategic use of AI and automation
• Refinements in scorecards and dashboards
• More open and purposeful conversations about data
• Clearer, more structured goal setting
• Role-based metrics for greater relevance

Despite clear progress in aligning metrics insights with business outcomes, leaders at the 14 participating companies also expressed a desire to continue evolving their use of data and how that translates back to the work of their journalists. The report offers a sneak peek of where they want to go next in their data journeys, including strengthening the use of AI in data analysis as it continues to improve, better analysing the success of non-text pieces of content, and segmenting data insights by target audiences.

The report shows how well-designed metrics can help newsrooms focus on what matters: producing journalism that serves audiences meaningfully and sustains the business. “Beyond the Dashboard: 14 Case Studies in Newsroom Metrics” is available for free to INMA members and for purchase by non-members at INMA.org/reports.

About International News Media Association (INMA)

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multiplatform environment. The INMA community consists of more than 22,000 members at 1,000+ news media companies in 90+ countries, representing tens of thousands of news brands. INMA is the news media industry’s foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, awards competitions, and an unparalleled archive of best practices. Its initiatives focus on reader revenue, advertising & commerce, product & tech, generative AI, newsroom transformation, and the publisher relationship with tech platforms.

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