Practical Examples of Generative AI Use in News Subscription Marketing
Presented by Tom Davenport, Professor of IT and Management, Babson College, and Lukas Görög, Data Strategist, Die Presse
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Originally presented: 18 January 2023
How to make marketing more effective and efficient with new AI tools is the focus of this INMA Readers First Initiative Webinar featuring Greg Piechota, Readers First Initiative lead. During this session, author Tom Davenport and Die Presse's Lukas Görög look at opportunities and limitations of applying generative AI tools to news subscription marketing, implications for workflows, and prompts that INMA found most effective.
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