Will we soon live to be 150 years old? Will lab-grown meat solve the climate and food crises? Will we still need a driver’s license when autonomous cars take us from point A to point B?

Can we master Artificial Intelligence without it mastering us? And how will our coastal region change when it becomes the “Powerhouse North” energy hub for Germany and Europe?

The Growmorrow Festival, an event hosted by Nordwest Mediengruppe, focuses on future-oriented topics such as climate change, AI, and sustainable mobility. The festival significantly enhanced the image of Nordwest Mediengruppe by transforming the brand from a traditional print newspaper into an innovative organiser of forward-thinking events.

By bringing together prominent experts and regional figures, the festival positioned Nordwest Mediengruppe as a key facilitator for discussions and education on important future topics. In doing so, it strengthened the brand identity and led to wider recognition and positive associations with the brand.

Focus on the future

What made the Growmorrow Festival special was how it innovatively connected future-oriented topics with regional identity. Nordwest Mediengruppe created a platform that addressed the challenges and opportunities of the coming years, presenting them in a positive, solution-oriented context.

The festival not only brought experts together but also encouraged deeper public dialogue. Nordwest Mediengruppe used various media channels to promote the event and engage with the audience — from traditional print to online articles and video content on social media.

This cross-media approach ensured the festival was perceived not just as a one-time event but as an ongoing space for discussion on future-oriented topics.

Another highlight was the interactive approach: Attendees could not only listen but actively participate in the discussions, thus becoming co-creators of the dialogue about the future. Growmorrow set new standards for how future-focused topics can be presented to the public and made accessible to all.

Cultivating success

The Growmorrow Festival was a resounding success, both in terms of attendance and brand positioning.

Over three days, it attracted around 2,000 visitors, including regional business leaders, scientists, and interested citizens. Attendees praised the programme’s diverse and interactive structure, which offered a balanced mix of information, inspiration, and entertainment.

Across seven stages, 78 experts delivered high-quality content, sparking regional innovation and addressing the challenges of the future. Participants particularly appreciated the insights into current innovations and the honest engagement with future hurdles.

In addition to generating attention, the festival achieved financial revenue of about €300,000 through ticket sales, sponsorships, and partnerships. This highlights the event’s economic viability while simultaneously strengthening community ties and fostering dialogue on relevant topics.

The advertising formats for the Growmorrow Festival stand out due to their cross-media adaptability and creative design. The Nordwest Mediengruppe developed a design that is consistent and appealing across all channels and platforms.

The concept is based on a strong colour palette consisting of a distinctive blue and vibrant magenta. These colours were not only used as eye-catchers but were also consistently applied across all advertising materials and digital formats, leading to a clear recognition of the brand.

The Growmorrow logo, a futuristic typeface that blends the “W” and “M” into an ascending staircase, was integrated not only into the visual identity but also into the advertising formats. This combination of design, symbolism, and branding created a powerful visual and emotional appeal to the target audience.

The advertising formats were specifically designed for various digital environments, including Web sites, apps, newsletters, and digital billboards.

Growmorrow 2025 will take place on August 21 and 22 and it continues to evolve.

In addition to the festival day, “Growmorrow Young” celebrates its premiere. This event is aimed specifically at school pupils and trainees. The basic idea is similar to the festival, but the stage will be dominated by influencers, and the type of presentation will be different.

The festival is about the question: What does development mean for our region? The question by Growmorrow Young is: What does development mean for me and my future?

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