How news media companies can benefit from quick and immediate wins with generative AI is the focus of this report.

Key subjects covered in the report include:

• Why AI is blossoming now in the public consciousness.
• What generative AI does well and today’s blind spots.
• Governance, copyright, legislation, and Fair Use: the strains and what media companies can do now to get in front of the tension between technology and the law.
• What publishers find safe and unsafe about proceeding with generative AI.
• A checklist of what newsrooms can achieve now with generative AI.

The report provides journalists and media professionals a foundation to evaluate the opportunities and threats emanating from the popular technology.

Author

Ariane Bernard, INMA Smart Data Inititiave Lead, INMA

Who should read this report

Media company CEOs, c-suite executives, editors, product managers, subscription managers, marketing managers, data managers, and audience managers

Detailed overview

How newsrooms can benefit from quick and immediate wins with generative AI is the focus of this report.

“News Media At the Dawn of Generative AI” explores:

• The foundations for generative AI
• Legislation, regulation, and the law
• Generative AI’s core issues for news publishers
• How media can practically use generative AI now

The new INMA report looks at Generative AI’s opportunities and threats for news publishers, along with the quick and immediate wins to be had by newsrooms.

Written by INMA Smart Data Initiative lead, Ariane Bernard, the report also provides journalists and media professionals a foundation to evaluate the opportunities and threats emanating from the popular technology.

Key subjects covered in the report include:

• Why AI is blossoming now in the public consciousness.
• What generative AI does well and today’s blind spots.
• Governance, copyright, legislation, and Fair Use: the strains and what media companies can do now to get in front of the tension between technology and the law.
• What publishers find safe and unsafe about proceeding with generative AI.
• A checklist of what newsrooms can achieve now with generative AI.

Riding a wave of popularity, generative AI vaulted to the top of media c-suites thanks to the release of OpenAI’s ChatGPT and DALL-E, among others.

Generative AI offers media companies opportunities to find efficiencies, improve productivity, shift resources to high-value journalism, and create new user value propositions.