In the ever-evolving world of digital advertising, staying ahead of the curve isn’t just a competitive advantage — it’s a necessity. At Mediahuis IRL, we’ve always believed in the power of innovation to meet our clients’ evolving needs. And in 2024, as the industry braced for the end of third-party cookies, we saw an opportunity to lead.

Enter Reclick — our first-party data retargeting solution designed to thrive in a privacy-first era.

A new advertising landscape

With third-party cookies being phased out, advertisers worldwide are grappling with a common challenge: how to effectively reach high-intent audiences without relying on outdated tracking methods.

As Ireland’s largest news publisher, we knew we had the scale, data, and expertise to offer a powerful alternative.

Reclick is Mediahuis IRL’s proprietary retargeting product, built using our data management platform, Grapeshot. It enables advertisers to reconnect with users who previously engaged with their ads across Independent.ie, without relying on third-party cookies.

By leveraging first-party data, Reclick offers precision targeting, segmenting audiences based on real engagement and behaviour. Whether it’s someone shopping for groceries, browsing car reviews, or exploring insurance quotes, Reclick ensures advertisers reach the right people at the right time.

From concept to conversion

Launching a new digital product is always a leap of faith, especially in such a competitive advertising market. Pitching an unproven product to some of the world’s biggest brands isn’t just bold — it’s brave.

But Reclick didn’t just launch; it delivered.

Five major advertisers — Tesco, Samsung, Volkswagen, Nissan, and Tony Bet — each committed to significant five-figure investments to test Reclick. Together, they generated nearly €65,000 in new revenue for Mediahuis IRL — and that’s just the beginning.

• Tesco saw 499 tracked conversions directly attributed to their Reclick campaign.
• CTR performance soared, with some brands hitting more than 250% above industry benchmarks.
• Advertiser retention hit 100% — every brand that tested Reclick continued to invest in the product.
• CPMs doubled, enabling us to command premium rates and significantly boost display ad revenue.

Real impact, real results.

A new era of digital advertising

Reclick is more than a product. It’s the beginning of a new movement; a new way of thinking about digital advertising that puts privacy, performance, and precision at the centre.

Based on its success in Ireland, we’ve already begun rolling out Reclick across Mediahuis’ Belgium and Holland divisions, scaling its impact and creating new revenue opportunities across our network.

In an industry that’s quick to discard underperforming formats, we’ve proven that innovation in display advertising is not only possible, it’s profitable. Reclick is a clear signal that, with the right data and strategy, digital display can still deliver exceptional results.

We’re proud of what Reclick has accomplished — and even more excited about what comes next.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .