As the live, immersive manifestation of The Wall Street Journal brand, Journal House is a destination designed to ignite meaningful connections and experiences that bring our journalism to life.

More than just a space, it’s a home for our global audience, offering luxury hospitality, expert-led programming, and moments of pause.

Positioned at the world’s leading events — from the World Economic Forum (WEF) in Davos to Cannes Lions, F1 Weekend in Singapore, and the UN General Assembly (UNGA) in New York — Journal House serves as a dynamic hub where c-suite leaders, policymakers, and trailblazers connect with the Journal.

Since 2019, Journal House has also been welcomed at elite events including COP and Mobile World Congress.

Inside the Journal House experience

Behind every successful event series lies a thoughtful strategy. For us, that meant focusing on key ways to deliver a standout experience:

This began with offering premium audience engagement. In the past year alone, we saw thousands of global registrations, each drawn to a Journal House crafted from the ground up. We aim to create a unique member experience at every event, whether it’s a CEO dinner in Davos or a CMO lunch in Cannes, with a key priority of enabling our c-suite members to connect.

Furthermore, we enhanced engagement by creating relaxation spaces, wellness areas featuring massages and infrared technology, private meeting rooms, and unforgettable experiences, such as globally inspired meals prepared by Michelin-starred chefs.

It’s not just an event; it’s a destination with lasting impact.

Having a valuable platform for commercial partners is key to our success, and we’re grateful to those who trust us to build relationships that support their growth.

In 2024, we partnered with 20 sponsors, driving substantial revenue and delivering standout activations. At UNGA, PERC aligned their stage moment with a book launch, followed by a signing, while L’Oréal Groupe elevated the experience with Kiehl’s gifts.

At WEF, we set a record with nine sponsors — the most in its history — generating unprecedented revenue and cementing its status as a standout event in the series.

A step above

In addition to our activations, we extend Journal House beyond the physical spaces with experiential excellence at the forefront.

At WEF, we featured an exclusive wine cellar with selections from independent estates, fostering high-level dialogue. At Cannes Lions, we relocated Journal House to a vibrant new venue, enhancing creative opportunities.

Sustainability is a priority, and we implement eco-conscious initiatives, such as using local building crews, repurposing plants, and integrating sustainable materials like moss into our stage designs. We minimise waste by renting furniture and optimising food planning.

Our technological innovations include AI-powered concierge services, Smart Mirror displays, and the “decARbon Canvas” AR feature, which raises awareness of digital carbon footprints.

Shaping diverse newsmaking moments is a core focus. Journal House showcases leaders in business, politics, and global affairs.

From McLaren’s Zak Brown and the World Food Programme’s Cindy McCain making headlines in Davos, to chef José Andrés, actress Yara Shahidi and basketball player Kevin Durant taking the stage at Cannes Lions, it’s been a dynamic season. In Singapore, we welcomed Williams Racing Team principal James Vowles ahead of the F1 Grand Prix — hitting the ground running as the excitement revved up.

Meanwhile, in New York City, we hosted Kate Gallego, the mayor of Phoenix, and Mary Robinson, a former president of Ireland; we spotlighted sustainability with L’Oréal Groupe executives, along with notable guests such as Matt Damon and Polish President Andrzej Duda.

Maximising brand positioning has been crucial over the past six years, building strong brand equity for Journal House and elevating WSJ’s presence at premier events.

We brought WSJ’s “It’s Your Business” brand platform to life through immersive touches, such as the Vestaboard and QR-enabled menus. We also debuted WSJ Bistro at Cannes in 2024, welcoming over 700 guests and fostering connections, even down to napkins printed with WSJ articles.

Reaching new milestones

In 2024, our Journal Houses set new records in engagement and revenue growth:

• WEF Davos: 1,200+ attendees (115% of goal), 61% c-suite.
• Cannes Lions: 2,500+ attendees (105% of goal), 43% c-suite (+3% YoY).
• Singapore: 313 attendees (78% of goal), 41% c-suite.
• UNGA: 591 attendees (147% of goal), 42% c-suite.

As we look ahead, our focus remains clear: to elevate Journal House as a global platform for influence, insight, and innovation. With expanded offerings and deeper integration across Dow Jones, we’re committed to creating experiences that not only resonate but also lead.

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