In September, INMA awarded 30 young professionals around the world with its fifth “30 Under 30” award as part of its Young Professionals Initiative. This is the 26th in a series of 30 features about the impressive rising media stars who are shaping our industry.

At HT Media, Ankit Kumar Roy revolutionised how the company leveraged data to drive audience engagement, revenue growth, and retention. His exceptional technical skills, strategic vision, and collaborative spirit led to a rapid ascent within the organisation, establishing him as a dependable asset and standout candidate for the INMA 30 Under 30 Award.

One of Ankit’s key achievements was the development and implementation of a cutting-edge personalisation engine that doubled the user time spent on the LiveMint app and drove a 15% increase in subscription conversions. By analysing vast amounts of user data in real-time, the engine delivers tailored content recommendations and experiences, significantly enhancing user engagement.

Ankit also led the development of the LiveMint Chatbot, a new data-powered news product that has garnered widespread acclaim and attracted a substantial new audience segment. This chatbot leverages generative AI, natural language processing, and machine learning to deliver news summaries and insights in a conversational format. The chatbot has achieved a fivefold increase in user engagement compared to the rest of the site, showcasing Ankit’s ability to innovate and meet evolving consumer preferences.

In addition to his technical and product innovation skills, Ankit has demonstrated strong leadership and mentorship abilities. He fostered a collaborative and innovative data team culture, mentoring junior colleagues and promoting knowledge sharing. His leadership was instrumental in attracting and retaining top talent within the organisation, further solidifying HT Media’s position as a leader in the industry.

Ankit’s rare blend of technical prowess, business acumen, and leadership potential distinguish him as a future top executive in the news media industry. His proven ability to translate complex data into actionable insights has not only revolutionised Hindustan Times’ personalisation efforts but has also directly contributed to significant revenue growth and enhanced audience retention.

His successful development of the LiveMint Chatbot exemplifies his innovative approach to product development, addressing evolving consumer preferences for interactive and personalised news consumption.

Moreover, Ankit’s rapid career progression within the organisation is a testament to his exceptional work ethic and adaptability. His ability to lead and mentor teams while fostering a culture of innovation further solidifies his potential to excel in executive leadership roles.

His passion for data-driven decision-making and commitment to pushing the boundaries of what is possible in the news media landscape make Ankit a truly exceptional candidate for future leadership positions.

Since September 2024, Ankit has been lead data scientist at Silverpush, an AI-powered video advertising solution.

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