Results for: direct audience

10653 items found

African newsrooms redefine growth through community, culture

11 September 2025   |    Dawn McMullan   Conference Blog

African newsrooms redefine growth through community, culture

The recent INMA Africa Product & Tech Summit highlighted how African newsrooms are transforming through community-driven models, premium subscription strategies, and cultural change. Case studies from the Daily Maverick, BusinessDay, and Premium Times underscore that aligning technology with trust and audience needs is key to sustainable growth.

Independent TV host pivots to Vimeo subscription model

11 September 2025   |    Xiao Yang   Conference Blog

Independent TV host pivots to Vimeo subscription model

Chude Jideonwo tackled sensitive issues on his TV show With Clude, chasing many advertisers away. So the Nigerian journalist pivoted to a subscription model on Vimeo, then later YouTube and Apple.

Premium Times adopts Google Notebook LM to streamline audio products

11 September 2025   |    Nicol Leon Arge   Conference Blog

Premium Times adopts Google Notebook LM to streamline audio products

Premium Times needed a more efficient and accessible way to do podcasts for its Nigerian audience. That’s where Google Notebook LM came in.

Mediahuis launches “signature journalism weeks” to better content strategy

10 September 2025   |    Amalie Nash   Newsroom Transformation Initiative Blog

Mediahuis launches “signature journalism weeks” to better content strategy

GerBen Van ‘t Hek, group strategy newsroom director for Mediahuis, explains the why and how of the company’s “signature journalism.”

How El País became a digital subscription powerhouse

10 September 2025   |    Paula Felps   Readers First Initiative Blog

How El País became a digital subscription powerhouse

During this week’s INMA Subscriptions Masters Webinar, Angélica Domínguez Martín, director of subscriptions at Prisa Media, explained how El País became a digital subscription powerhouse in just five years.

Daily Maverick Connect builds community grounded in independent journalism, shared values

10 September 2025   |    Nicol Leon Arge   Conference Blog

Daily Maverick Connect builds community grounded in independent journalism, shared values

Alet Law, head of audience development at the Daily Maverick, gives details on Daily Maverick Connect, a new platform where subscribers can talk with each other and journalists.

News Relay Network aims to better serve readers with neighbourhood news

9 September 2025   |    Amalie Nash   Newsroom Transformation Initiative Blog

News Relay Network aims to better serve readers with neighbourhood news

Laura Wenus, a co-founder of News Relay Network, details the planned pilot newsroom the company will roll out next month in San Francisco’s Tenderloin neighbourhood.

AI, data, innovation fuel the next chapter for Asia-Pacific newsrooms

9 September 2025   |    Dawn McMullan   Conference Blog

AI, data, innovation fuel the next chapter for Asia-Pacific newsrooms

The INMA Asia/Pacific News Media Summit highlighted how news organisations across the region are reinventing their newsrooms by blending AI, data, and audience insight with editorial integrity to drive sustainable innovation.

Culture is the difficulty with transformation in African newsrooms

9 September 2025   |    Paula Felps   Conference Blog

Culture is the difficulty with transformation in African newsrooms

Carole J. Kimutai, head of editorial and visual storytelling at Burson Africa, shared the need for cultural transformation in Africa’s newsrooms.

News Corp Australia outlines its approach to using AI in its newsrooms

8 September 2025   |    Mohamad Rimawi   Conference Blog

News Corp Australia outlines its approach to using AI in its newsrooms

Rod Savage, director of newsroom innovation at News Corp Australia, shares the six key pillars of AI used at the company.


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