Results for: NEWSLETTER

2559 items found

Mediahuis launches “signature journalism weeks” to better content strategy

10 September 2025   |    Amalie Nash   Newsroom Transformation Initiative Blog

Mediahuis launches “signature journalism weeks” to better content strategy

GerBen Van ‘t Hek, group strategy newsroom director for Mediahuis, explains the why and how of the company’s “signature journalism.”
How El País became a digital subscription powerhouse

10 September 2025   |    Paula Felps   Readers First Initiative Blog

How El País became a digital subscription powerhouse

During this week’s INMA Subscriptions Masters Webinar, Angélica Domínguez Martín, director of subscriptions at Prisa Media, explained how El País became a digital subscription powerhouse in just five years.
News Relay Network aims to better serve readers with neighbourhood news

9 September 2025   |    Amalie Nash   Newsroom Transformation Initiative Blog

News Relay Network aims to better serve readers with neighbourhood news

Laura Wenus, a co-founder of News Relay Network, details the planned pilot newsroom the company will roll out next month in San Francisco’s Tenderloin neighbourhood.
News companies have a unique competitive advantage with first-party data

8 September 2025   |    Gabriel Dorosz   Advertising Initiative Blog

News companies have a unique competitive advantage with first-party data

News companies can transform their advertising business with these first-party data activation strategies: premium pricing, programmatic performance, direct sales, measurement, and revenue diversification.
BusinessDay premium offer focuses on 4 key pillars

8 September 2025   |    Xiao Yang   Conference Blog

BusinessDay premium offer focuses on 4 key pillars

Chidimma Echenim, head of digital subscriptions at BusinessDay, explained how the Nigerian news company is approaching its 25-year anniversary with a premium offering to digital subscribers.
INMA recognises global news media’s next generation in 30 Under 30 Awards

7 September 2025   |      INMA News Blog

INMA recognises global news media’s next generation in 30 Under 30 Awards

INMA has named 30 rising leaders from 16 countries in its 2025 30 Under 30 Awards, recognising innovation and impact across advertising, data, management, newsroom leadership, reader revenue, and product. Part of INMA’s Young Professionals Initiative, the programme spotlights under-30 talent shaping the future of news media worldwide.
The importance of first-party data strategies for advertising

7 September 2025   |    Gabriel Dorosz   Advertising Initiative Blog

The importance of first-party data strategies for advertising

First-party data activation is the most significant revenue optimisation opportunity available to news media advertising today. What are the advantages for news companies and the cost of inaction?
Tempo Media turned newsroom threats into audience growth

4 September 2025   |    Nicol Leon Arge   Conference Blog

Tempo Media turned newsroom threats into audience growth

Tempo Media in Indonesia received a disturbing, threatening package at its newsroom in March of 2024. The incident sparked a campaign to share what happened with audiences, increasing new users by 96%, renewals by 30%, and subscriptions by 20%.
5 secrets of successful newsrooms

4 September 2025   |    Paula Felps   Conference Blog

5 secrets of successful newsrooms

Successful newsrooms focus on audiences, data, editorial strategy, AI/tech, and leadership, according to Amalie Nash, lead of INMA’s Newsroom Transformation Initiative.
News companies need a new playbook to navigate advertising disruptions

3 September 2025   |    Paula Felps   Advertising Initiative Blog

News companies need a new playbook to navigate advertising disruptions

This week’s Webinar featured INMA CEO Earl Wilkinson and Advertising Initiative Lead Gabriel Dorosz, who examined the growing challenges in advertising facing the news industry.