8 September 2025 | Gabriel Dorosz Advertising Initiative Blog

News companies have a unique competitive advantage with first-party data

News companies can transform their advertising business with these first-party data activation strategies: premium pricing, programmatic performance, direct sales, measurement, and revenue diversification.

7 September 2025 | Gabriel Dorosz Advertising Initiative Blog

The importance of first-party data strategies for advertising

First-party data activation is the most significant revenue optimisation opportunity available to news media advertising today. What are the advantages for news companies and the cost of inaction?

3 September 2025 | Paula Felps Advertising Initiative Blog

News companies need a new playbook to navigate advertising disruptions

This week’s Webinar featured INMA CEO Earl Wilkinson and Advertising Initiative Lead Gabriel Dorosz, who examined the growing challenges in advertising facing the news industry.

27 August 2025 | Mauricio Romero Conference Blog

AI is reshaping the daily work of newsrooms

During a recent INMA Webinar, Álvaro Liuzzi, an Argentine journalist and digital media consultant, identified four stages of AI adoption in newsrooms: invisible AI, AI as a tool, AI as a producer, and AI in full workflows.

11 August 2025 | Gabriel Dorosz Advertising Initiative Blog

Ad revenue innovation lessons from 10 South Asian news companies

From HT Media’s Rank AI tool to The Times of India’s dynamic newsletter personalisation, news companies in South Asia are investing heavily in advertising innovation.

16 July 2025 | Earl J. Wilkinson Conference Blog

South Asian publishers are building revenue ecosystems beyond ads and subscriptions

South Asian publishers are breaking free from the advertising-subscription model, as highlighted at the INMA South Asia News Media Festival in Mumbai. They’re building new revenue pillars through events, e-commerce, data, branded content, and niche services — reframing themselves as solution providers, not just storytellers, and embedding media into everyday life moments.

15 July 2025 | Earl J. Wilkinson Conference Blog

50 ways South Asian media are inventing the products of tomorrow

South Asian publishers are boldly reinventing media with dozens of new products spanning AI-driven newsrooms, innovative ad formats, and enterprise tools. Unveiled at the INMA South Asia News Media Festival in Mumbai, these media and cross-industry innovations reflect a cultural shift toward agility, personalisation, and monetisation — redefining what it means to be a modern media company.

15 July 2025 | Mauricio Romero Conference Blog

Research shows impact of AI on news industry

Pepe Cerezo, founder and director of Digital Journey, shares his thoughts on walled gardens, the end of the open Web, AI, and humans in the loop.

14 July 2025 | Earl J. Wilkinson Conference Blog

South Asia is reframing print for a hybrid future

Print is evolving, not fading. At the INMA South Asia News Media Festival in Mumbai, publishers and marketers championed print newspapers as trusted, localised, premium platforms. With creative formats, digital integration, and credibility at the core, print is being reimagined as a strategic media lever — not nostalgia but a future-fit force.

13 July 2025 | Earl J. Wilkinson Conference Blog

South Asian media activate intelligence at scale, turn first-party data into business momentum

South Asian media companies are moving from data collection to intelligent activation, using first-party data to drive personalisation, monetisation, newsroom efficiency, and innovative ad models. From Dream11 to The Hindu and Prothom Alo, publishers are aligning content, tech, and ethics to transform audience insights into enterprise-wide growth and user-centred innovation.