8 September 2025 | Gabriel Dorosz Advertising Initiative Blog

News companies have a unique competitive advantage with first-party data

News companies can transform their advertising business with these first-party data activation strategies: premium pricing, programmatic performance, direct sales, measurement, and revenue diversification.

7 September 2025 | Gabriel Dorosz Advertising Initiative Blog

The importance of first-party data strategies for advertising

First-party data activation is the most significant revenue optimisation opportunity available to news media advertising today. What are the advantages for news companies and the cost of inaction?

25 August 2025 | Gabriel Dorosz Advertising Initiative Blog

News companies evolve business models in post-traffic era

Business Insider, The Atlantic, and BuzzFeed are restructuring their revenue approaches.

11 August 2025 | Gabriel Dorosz Advertising Initiative Blog

Ad revenue innovation lessons from 10 South Asian news companies

From HT Media’s Rank AI tool to The Times of India’s dynamic newsletter personalisation, news companies in South Asia are investing heavily in advertising innovation.

10 August 2025 | Gabriel Dorosz Advertising Initiative Blog

O Globo, Grupo Clarín share lessons in revenue diversification, e-commerce

O Globo’s G.Lab studio exemplifies branded content evolution while Grupo Clarín’s real-time data platform demonstrates advanced audience intelligence.

29 July 2025 | Gabriel Dorosz Advertising Initiative Blog

3 case studies illustrate the authority-based commerce evolution for media

Condé Nast, The New York Times, and Dotdash Meredith illustrate how the value of direct relationships with audiences and a company’s trusted authority are changing revenue models.

28 July 2025 | Xiao Yang Conference Blog

5 trends driving global news industry transformation

During last week’s Latin American Conference, INMA CEO/Executive Director Earl J. Wilkinson detailed how regions around the world are navigating media transformation.

16 July 2025 | Earl J. Wilkinson Conference Blog

South Asian publishers are building revenue ecosystems beyond ads and subscriptions

South Asian publishers are breaking free from the advertising-subscription model, as highlighted at the INMA South Asia News Media Festival in Mumbai. They’re building new revenue pillars through events, e-commerce, data, branded content, and niche services — reframing themselves as solution providers, not just storytellers, and embedding media into everyday life moments.

16 July 2025 | Gabriel Dorosz, Frederic Kachar, Sara Stiegelmair Presentation

Beyond Traditional Advertising: Building Revenue Through Events and Format Diversification

INMA Webinar: Beyond Traditional Advertising: Building Revenue Through Events and Format Diversification

16 July 2025 | Frederic Kachar, Editora Globo, and Sara Stiegelmair, Russmedia Digital Webinar Recording

Beyond Traditional Advertising: Building Revenue Through Events and Format Diversification

How publishers are building revenue through events and format diversification is the focus of this INMA Advertising Initiative Webinar featuring Frederic Kachar, CEO of Editora Globo in Brazil and Sara Stiegelmair, head of digital ad sales of Russmedia Digital in Austria. As advertising ...