Personalisation and liquid content: GenAI takes root
GenAI and the future of the news experience
GenAI to serve audiences more effectively
GenAI to understand user intent
The personalisation revolution
GenAI offers us vast possibilities with personalisation and for content to take the shape of any format that it is poured into.
Where is it actually paying off?
Amid the hype around AI agents, how can we use GenAI to both serve our audiences better and understand them more deeply?
What are the best practices when it comes to using GenAI for chat products, audio, video, newsletters and other formats?
And amid the threat of search traffic evaporating, how will future audiences experience news as interfaces evolve?
Speakers
Caitlin Bugas
Associate Director of Product,
Politico
United States
John Callegari
Senior Digital Editor
Newsday Media Group
United States
Patrick Estanbouli
Senior Interactive Design Manager, Ad Innovation
The Wall Street Journal
United States
Markus Franz
CTO and IT Chief Architect
Ippen Digital
Germany
Joetta Gobell
Senior VP of Data Strategy and Insights
Dotdash Meredith
United States
Mark Howard
Chief Operating Officer
Time Magazine
United States
Dylan Jacques
Director of Technology
The Telegraph
United Kingdom
Pradeep Kumar R
Senior Product Manager
The Hindu
India
Kasper Lindskow
Head of AI
JP/Politikens Media Group
Denmark
Anson Mok
Head of Data Development
United Daily News
Taiwan
Nagaraj Nagabushanam
Vice President - Data and Analytics
The Hindu
India
Johannes Niemeläinen
Digital Insights Team Lead
Keskisuomalainen Oyj
Finland
Mike Pletch
Managing Director of Product and UX
The Globe and Mail
Canada
Valerio Poce
Executive Director of Ad Product Marketing
The New York Times
United States
Sannuta Raghu
Head of AI Lab
Scroll.in
India
Erin Serpico
Director of Newsletter & Email Experience
Newsday
United States
Martin Schori
Director of Editorial AI & Innovation
Aftonbladet
Sweden
Jason Sheppard
Senior Product Manager, Machine Learning
The Telegraph
United Kingdom
Sam Van Roy
Product Manager
Mediafin
Belgium
Kawandeep Virdee
Creative Technologist
Google Labs
United States
Katie Weber
SVP, Commercial Strategy and Head of Financial Services
Wall Street Journal
United States
More speakers to follow
Curated by
Sonali Verma
Generative AI Initiative LeadInternational News Media Association (INMA)
Themes
AI to create personalised content
AI to personalise products to reach and engage new audiences
AI to understand and monetise audiences effectively
AI to create personalised content
AI to personalise products to reach and engage new audiences
AI to understand and monetise audiences effectively
Who should attend
Anyone who has experimented with personalisation or GenAI in news products and wants to understand practical ways to use them to create the news experience of the future
Anyone who has experimented with personalisation or GenAI in news products and wants to understand practical ways to use them to create the news experience of the future