INMA Asia/Pacific News Media Summit 2025
Below are the recordings and presentations from the INMA Asia/Pacific News Media Summit in August 2025. As each module is completed we will edit and upload the presentations for class participants to review and digest at their leisure. Please note these videos are intended for INMA Asia/Pacific News Media Summit 2025 registrants only.
Module 1: The day will explore how publishers are using research, AI, and performance-led strategies to drive revenue, with a focus on subscriptions, digital optimisation, and emerging priorities in the region.
Recorded Thursday, August 28, 2025
Welcome and introduction to the Summit
Setting the context
The new priorities of news media
Driving subscriptions and engagement with AI: The UDN playbook
Product-led transformation: How stuff is driving audience and revenue growth
From research to revenue: Media innovation at the asahi shimbun
Building a performance led offering: Insights from leveraging SPH’s 1P data and omnichannel ecosystem
Driving audience engagement and revenue at tempo digital
Takeaways of the day
(↑) Module 2: How innovation and AI are transforming newsrooms, streamlining workflows, and enabling smarter editorial decisions
Recorded Friday, August 29, 2025