Whether your business model is dependent upon page views or digital subscriptions, it’s critical that you build relationships with your readers and own your audience. Algorithm changes on search and social platforms, combined with a flood of AI-generated content, means news companies must focus more heavily on engaging with their audiences to build brand affinity and loyalty.

How do our newsrooms do that? In this INMA Newsroom Transformation Master Class, we’ll explore strategies for cultivating more direct traffic. Themes include identifying the right loyalty metrics, focusing on exclusive content, introducing newsletters and other new products, and creating a robust direct traffic strategy.

Hear from some of the most experienced and innovative news leaders in the world as they share what has worked for them and how others can approach this challenge. In three modules, you’ll become an expert in audience-building and come away with ideas and tools you can apply tomorrow to the challenges you face today.

Join some of the most experienced and innovative working journalists and news leaders in the world as they share what we still need to do to accelerate newsroom transformation and face multiple challenges.

In three modules, you’ll get a mini-MBA in newsroom management and come away with ideas and tools you can apply tomorrow to the challenges you face today.