How to bring newsrooms into the business of news
Practical tools and insights on newsroom transformation, moving away from news in favor of journalism, using data to guide decisions, and building a more durable, loyal audience
Scope of the Initiative
Newsroom transformation insights
Better understand how to change newsroom culture, and how to position your organisation for digital transformation.
Understanding the value of journalism
User needs and quality metrics serve as important guideposts for expanding audience and engendering loyalty.
Revamping content strategy
Ensure your content strategy is reflective of the audience’s interest in multimodal storytelling and “liquid content.”
Creating a data-fluent newsroom culture
Evolving into a data-driven newsroom, including what that means and how to measure success, will be a key focus.
The 2024 Year-in-review Town Hall meeting of the Newsroom Transformation Initiative
Deliverables
Newsletter
Get bi-weekly Newsroom Transformation Initiative newsletters in your inbox. Sign up here
Webinars
Join newsroom peers for practical members-only Webinars.
Master Class
How to build a more durable, loyal audience is the focus of the October Newsroom Transformation Master Class. We will delve into loyalty metrics, franchise topics, newsletters, other strategies to increase direct traffic and more. See schedule here
Report
Download our latest reports on newsroom transformation. Click here to view.
Conferences
Join us for the World Congress Newsroom Transformation seminar in New York or join us at the Newsroom Transformation Hub at Media Innovation week.
Ask me anything
Corporate members may connect with Newsroom Initiative Lead Amalie Nash for private briefings on newsroom innovation. Contact INMA
Upcoming Newsroom Transformation Initiative Events
Newsroom Transformation Master Class
October 09-16 | Master Class
Newsroom Transformation Committee Meeting
October 14 | Meeting
Newsroom Transformation Committee Meeting
November 11 | Meeting
Newsroom Transformation Town Hall
November 12 | TownHall
Newsroom Transformation Committee Meeting
December 09 | Meeting
Latest Newsroom Transformation Initiative Blog Posts
Mediahuis launches “signature journalism weeks” to better content strategy
September 10, 2025
News Relay Network aims to better serve readers with neighbourhood news
September 09, 2025
Squid tool helped Philadelphia Inquirer reimagine its newsroom workflow
August 27, 2025
ALL NEWSROOM TRANSFORMATION INITIATIVE BLOGS
Mission
The mission of the INMA Newsroom Transformation Initiative is to bring newsrooms into the business of news. The INMA Newsroom Initiative was approved by the association’s Board of Directors and implemented February 1, 2022, and was augmented for 2024 to dive deeper into the practicalities of newsroom transformation.
Newsroom Transformation Initiative Lead
Amalie Nash is the head of transformation for the National Trust for Local News in the United States and previously served at Gannett | USA Today Network in various capacities, including senior vice president local news and audience, editor and vice president of audience engagement at The Des Moines Register, as well as stints at the Detroit Free Press and Ann Arbor News.
