Join us for a dynamic Town Hall meeting to explore the significant advancements and critical considerations surrounding Generative AI (GenAI) in the news media industry. This session will bring together insights from INMA's extensive research and member discussions, providing a comprehensive overview of how GenAI is reshaping newsrooms, content strategies, and business models worldwide. We'll dive into the practical applications and strategic implications that are top of mind for media leaders today.

We'll examine how publishers are leveraging AI for workflow automation and content optimization, and assess what is paying off.

We will highlight successful examples of news brands building innovative consumer-facing products, demonstrating how GenAI can deepen audience engagement and create new revenue streams.

Finally, we will look to the future, addressing key challenges and opportunities to fully harness AI's potential, moving beyond pilot phases to strategically deploy and scale AI across the enterprise for long-term growth and innovation.