INDIVIDUAL REGISTRATION
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Jan. 16-Mar. 1
Mar. 2-Mar. 25
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Advertising solutions
Audience marketing
Data journalism
Chris Babayode
EMEA Managing Director
Mobile Media Association
@mma_emea
Peter Barron
Director of Communications + Public Affairs EMEA
Google
@peterbarron1
Helena Bengtsson
Editor of Data Projects
The Guardian
@helenabengtsson
Larry Birnbaum
Co-Director
Intelligent
Information Laboratory
infolab
James Collier
Managing Director EMEA
AdTruth
@jamescollier
Ben Crain
Chief Strategy Officer
Improve Digital
@bencrain
Andy Day
Business Intelligence Director
News UK
@andydday
Greg Doufas
VP, Data Science & Audience Intelligence
The Globe and Mail
@gregdo73
Laura Evans
VP Audience Development & Data Science
Scripps Networks
@evanslaurab
Alison Holt
Social Affairs
Correspondent
BBC
@alisonholt1
Jodie Hopperton
International Media Consultant
Conference Moderator
@jodihop
Frederic Joseph
CEO
Performics
@FredJoseph_UKFR
Kirk MacDonald
President
AdTaxi
@kirkmac
Dirk Milbou
Business Manager
Consumer Relations
De Persgroep
@dirkmilbou
Klaus Miller
Head of Digital Business Development
Research & Analytics
Ringier AG
@klausmiller
Shane Murray
Director of Data Analytics
New York Times
Jason Nathan
Global Capability Director
dunnhumby
@jasonNathan
Aly Nurmohamed
VP, Global Publisher Strategy
Criteo
Paul O’Grady
Senior Communications Planning Manager
Unilever UK
Giles Pavey
Chief Data Scientist
dunnhumby
@gilespavey
Stephane Pere
Chief Data Officer
The Economist
@stephanepere
Jim Roberts
Executive Editor & Chief Content Officer
Mashable
@nycjim
Simon Rogers
Data Editor
Google
@smfrogers
Martha Stone
CEO
World Newsmedia Network
@marthalstone
Jan Willem Tulp
Data Experience Designer
TULP Interactive
@janwillemtulp
John Walton
Data Specialist
BBC
@walt_jw
Earl J. Wilkinson
Executive Director & CEO
International News Media Association (INMA)
@earljwilkinson
Thursday, March 26Please note: Separate registration from main conference, limited seating for this interactive event
Who should attend briefing: Media executives who are ready to explore details of their Big Data strategies by listening to and querying executives from a Big Data-driven company dunnhumby on how to embrace the power of Big Data across the value chain.
Executive briefing description: Several of dunnhumby's thought leaders (www.dunnhumby.com) will explain how the U.K.-based international company uses customer data to drive customer loyalty for its owner, Tesco, and other major retail clients around the world, by adopting a customer-first approach — putting customer needs and wants at the centre of decision-making for 25 years. Through application of analytics and insight, the data science company helps create better experiences for 770 million customers worldwide, by analysing their buying behaviour, and offering relevant and desired goods and services to customers based on their preferences./p>
Jason Nathan
Global Multichannel Director, dunnhumby @jasonNathanlinkedIn
Giles Pavey
Chief Data Scientist, dunnhumby @sphillslinkedIn
The following topics will be explored in the Pre-Conference Executive Briefing:
No subject touches the essence of the transition of media companies from enterprises based on serendipity and gut-based decisions to ones based on analytics than Big Data. In this opening session, learn about the status of Big Data at media companies based on the findings of an international survey of media executives, trends and opportunities, and more./p>
Martha Stone
CEO, World Newsmedia Network @marthalstonelinkedIn
Earl J. Wilkinson
Executive Director and CEO, INMA @earljwilkinsonlinkedIn
Peter Barron
Director of Communications and Public Affairs, EMEA, Google @peterbarron1linkedIn
Jodie Hopperton
International Media Consultant and Conference Moderator @jodiehoplinkedIn
How three of the top media companies use data to understand sentiment about news topics, spot emerging stories before they go viral, and use data to develop better journalism and business acumen about its users will be the topic of this presentation. The presentation will show how trending stories are spotted on maps and how success can be used to understand complex topics and trends using sophisticated data tools.
Simon Rogers
Data Editor, Google @smfrogerslinkedIn
Hugely popular online journalism site Mashable.com leverages the data gleaned from their audience usage to identify trends in content consumption, which impacts their internal processes at Mashable. Executive Editor and Chief Content Officer Jim Roberts, and former veteran of the New York Times, works collegially with Mashable’s IT staff, including their leader and their data scientist, to leverage actionable data. Roberts will discuss the crucial internal processes needed to marry technical aptitude of the IT staff to create more compelling content from the editorial operation.
Jim Roberts
Executive Editor and Chief Content Officer, Mashable @nycjimlinkedIn
The New York Times launched its digital pay model in 2011 and in September 2014 reached approximately 875,000 digital-only subscribers. As we move into the fifth year of the digital subscription model, the Times’ data and analytics needs have evolved to support strategy, measurement and optimization. This presentation will look at the data collected to analyse reader behaviour and measure success, analytical methods used to identify potential opportunities, and how a combination of research and analytics can be used to inform and test hypotheses aimed at optimising the digital subscription model.
Shane Murray
Executive Director of Analytics, The New York Times linkedIn
The afternoon's speakers — Jim Roberts, Shane Murray, and Simon Rogers — talk with moderator Jodie Hopperton and conference participants.
Changing the mindsets of business-side and journalism-side employees to focus on customers is a challenge that is paying off at News UK. The mechanism by which culture change has happened at News UK is through the power of data. Andrew Day will show how data in its broadest sense is being used to empower the editorial workforce to think more about customers and potential and existing products, by displaying usage patterns in the newsroom that show numbers of articles written, subscriptions, dwell time, number of applications in use, and more; and by using data to better understand and predict consumer behaviour.
Andy Day
Business Intelligence Director, News UK @andyddaylinkedIn
Ringier, an international media company based in Zurich, has been growing its Big Data strategy since 2011. Among the Big Data tactics Ringier is pursuing is to drive more user engagement with content. About 40% of Ringier's flagship Web site traffic is driven by social media. Once readers arrive at Blick or other Ringier Web sites, the challenge is to keep them there by engaging them with related and compelling content. Big Data allows the identification of readers, their preferences and related content recommendations based on their behaviours. Dr. Miller will use case studies to explain how these tactics are being implemented across Ringier's digital titles. Understanding the audience and retaining the audience means the ability to target with content and advertising, resulting in higher priced ad units. Dr. Miller will also discuss how the importance of Ringier's new has new data privacy policy for its users, which gives users a way to opt out of these targeting schemes.
Klaus Miller
Head of Digital Research & Analytics, Ringier AG @klausmillerlinkedIn
Data visualisation is becoming increasingly important to understand and communicate abstract data in an increasingly data-driven world. In this session, learn about Netherlands-based Tulp Interactive's beautifully designed data-visualised charts and schematics from the journalism and business sides of the media world. The presentation will explain the importance, techniques and technologies needed to accomplish compelling and engaging data visualisation.
Jan Willem Tulp
Data Experience Designer, Tulp Interactive @janwillemtulplinkedIn
The Economist's data strategy is the focus of this presentation: how the company uses data to first achieve a single view of the customer and derive insights to drive engagement, and how they drive more personalisation in everything they do. The Economist leverages their audience in their own platforms and platforms outside of the company's family of sites: not only with display but social media, mobile, video and search campaigns. How do they think about engagement, acquisition, advertising? How can they construct a smart paywall? How do they bring together media + data?
Stéphane Pere
Chief Data Officer, The Economist Group @stephaneperelinkedIn
Data science is a broad term which encompasses business understanding, analytical capabilities, including statistical expertise, data architecture, coding and development skills. As the media companies are learning as they develop their Big Data staffing, all of the above skills are hard to find in one person. This presentation will cover what Scripps Network Interactive is doing to overcome this difficulty, including organisation, hiring, and product development through an example of creating a data product and the process it entailed.
Laura Evans
Vice President of Audience Development and Data Science, Scripps Networks @evanslaurablinkedIn
This session will lay the groundwork for a media company's Big Data potential with the “Big Data Development Roadmap.” The presentation is geared toward helping stakeholders and practitioners develop a clear, concise and balanced plan to drive an effective, advanced analytics capability within their organisation. The session will cover a high-level overview of how to develop a plan but also deep-dive into each element of the roadmap — exploring important factors to consider (technology, processes and analytical methods) as well as risks and pitfalls to avoid, and some best practices to embrace as the Big Data strategy evolves.
Greg Doufas
Vice President, Data Science and Audience Intelligence, The Globe and Mail @gregdo73linkedIn
Two of the lead journalists on “The Care Calculator” data journalism project in 2014 will describe the impact of the story, and how it was constructed using reams of data from public sources.
Alison Holt
Social Affairs Correspondent, BBC Interactive @alisonholt1linkedIn
John Walton
Data Specialist, BBC Interactive @walt_jwlinkedIn
The relationship between better customer data management and doing better business is the focus of this presentation that looks at the rollout of the long-term data strategy at De Persgroep. Keys for publishers: collect the right consumer data, store the data, have procedures in place to control and check the quality of the data, analyse the data to derive insights, and act upon the data and insight in real time.
Dirk Milbou
Business Manager Consumer Relations, De Persgroep @dirkmilboulinkedIn
The astounding growth in data gathering, processing, storage, and networking capabilities
over the past decade has opened the prospect of revolutionary advances in everything from
medicine to media — if the data can actually be exploited properly. A key bottleneck
is providing insight and understanding around what is important about the data, and what
it means, to people who need to make decisions and take action based on those data. This
talk will outline work in finding important and interesting patterns in data (especially
social media) and in automatically generating stories based on those data to convey insights
to people. The focus will be on applications to media and journalism, and on the technology,
originally developed at Northwestern, that has led to our start-up Narrative Science.
Larry Birnbaum
Professor of Computer Science and of Journalism, Northwestern University
This presentation will describe what programmatic advertising and real-time bidding data mean to publishers, the bottom line, how they work technically and how publishers can leverage these revenue streams for their own businesses. How publishers can leverage this knowledge for better profitability and targetability.
How data has been used in journalism using large and small data sets in stories at The Guardian and worldwide, including a notable example from Japan, will be the focus of this presentation.
Helena Bengtsson
Editor of Data Projects, The Guardian @helenabengtssonlinkedIn
A closing panel will discuss how publishers (especially news media companies) can attract mobile advertising revenue through the understanding and application of Big Data and analytics about their audience. It will give insights from the perspective of an advertiser, an agency, a sales network and a technology enabler.
Chris Babayode
Managing Director, EMEA, Mobile Marketing Association @MMA_EMEAlinkedIn
James Collier
Managing Director EMEA, AdTruth @jamescollierlinkedIn
Ben Crain
Chief Strategy Officer, Improve Digital @bencrainlinkedIn
Frederic Joseph
CEO, Performics, and Zenith Optimedia Global Mobile Lead @FredJoseph_UKFRlinkedIn
Aly Nurmohamed
Vice President, Global Publisher Strategy and RTB EMEA, Criteo linkedIn
Paul O'Grady
Senior Communications Planning Manager, Unilever UK linkedIn
Headquarters1-13 St Giles High Street
London WC2H 8AG
United Kingdom
Radisson Blu Eduardian, Bloomsbury Thistle Holborn, The Kingsley Rathbone Hotel MyHotel, Bloomsbury
The Big Data for Media Conference will attract the top business and editorial executives from publishers engaged with making smarter data actionable.
See Who will Be ThereWhat is the attire?
Business casual
How to get to venue
Click here for a map of the Big Data for Media 2015 conference venue at Google headquarters in London.
Note: The nearest Tube stations are Tottenham Court Road on the Northern Line (2 min walk), Covent Garden on the Piccadilly line (4 min walk) and Holborn on the Central and Piccadilly lines (6 min walk). The Central Line stop at Tottenham Court Road is closed for repairs.
About London
VisitLondon.com
VisitBritain.com
Sponsorship
Contact INMA's Eric Hutchins to learn more
What will the weather be like?
Expect 9°C-19°C with occasional rain
Event producers
International News Media Association (INMA)
World Newsmedia Network (WNMN)
Take a survey, get a free report from WNMN
Take the Big Data for Media research survey and receive a free Big Data for Media report from WNMN
Order INMA's new Big Data report
The “Making Big Data Smarter for Media Companies” report from INMA can be ordered online (free to members)
We’re excited that the main registration to this event has sold out. If you are interested in being placed on a wait list in the event of last-minute availability, please contact Eric Hutchins.
NOTE: There is still room in the optional pre-conference dunnhumby Executive Briefing for any current registrants wishing to add the briefing to their registration. Pricing for the pre-conference Executive Briefing is €275/US$325/£215 per person.
Eric Hutchins
Dallas, United States
Phone: +1 214 373-9111 opt. 2
Click here to e-mail me