How news media is shaking off the pandemic hangover and embracing the changed revenue landscape, differentiating in a toxic information market, and locking in subscribers for sustainability
Leadership
Smart data
Advertising
Subscription
Product
What's next
Where does news media go next?
The COVID-19 crisis turned out to be the management opportunity of a lifetime for news media companies. Transformation agendas accelerated. Value propositions changed. Subscriptions soared. Data and product emerged as resource winners on the B2C and B2B sides of the news business.
As the worst of the pandemic recedes and a glimmer of light emerges at the end of a long tunnel, what is the outlook for news media over the next three years?
The 91st Annual INMA World Congress will provide attendees with the news industry’s best executive overview on the state of media, best practices from the top media companies, and what lies ahead as society’s lights flicker back on.
Over 20+ hours of programming in May, we look at the threats and opportunities ahead of us – and the ideas and inspirations needed to success in a world transformed.
Speakers
Tiago Afonso
Sales and Digital Development Director
Infoglobo
Brazil
Patrick Appel
Director of Research
Piano
United States
Julia Beizer
Chief Product Officer and Global Head of Digital
Bloomberg Media
United States
Cynthia Benjamin
Director of Audience Engagement and Trust
Gannett | USA Today Network
United States
Lindsay Benton
Branded Content Account Executive
Skyline
United States
Aparna Bhawal
Vice President, Marketing
Hindustan Times
India
Alesha Williams Boyd
Senior Digital Director
Gannett | USA Today Network
United States
Melissa Carfero
Manager, Event Strategy and Development
Newsday
United States
Mark Challinor
Executive Producer – Interactive, INMA
Past President, INMA
United Kingdom
Amy Chown
Vice President/Marketing
Atlanta Journal-Constitution
United States
Selymar Colón
Director of Strategy
GFR Media
Puerto Rico
Gordon Edall
Vice President, Sophi
The Globe and Mail
Canada
Camilla Fuglem
Director of Data
Aller Media
Norway
Damien Geradin
Author, Understanding Ad Tech
Partner, Geradin Partners
Belgium
Sam Guzik
Contributing Author
Future Today Institute Tech Trends Report
United States
Alex Hardiman
Chief Product Officer
The New York Times
United States
Jessica Hayes
Deputy Director, Contributions
The Guardian
United Kingdom
Tasmia Ismail
General Manager Commercial
Media 24
South Africa
Barbara Kahn
Executive Director, Marketing Science Institute
Patty and Jay H. Baker Professor of Marketing, University of Pennsylvania Wharton School
United States
Belma Kolayli
Engagement Marketing Manager
Wall Street Journal
United States
Beate Koren
Head of Editorial
VG+
Norway
Karim R. Lakhani
Co-Author
Competing In the Age of AI
United States
Camila Marques
Digital Editor
Folha de S.Paulo
Brazil
Ben Monnie
Director, Global Partnerships
Google News Initiative
United States
Yasmin Namini
Digital Media Consultant
Past President, INMA
United States
Rasmus Kleis Nielsen
Director, Reuters Institute for the Study of Journalism
University of Oxford
United Kingdom
Alla Novick
Principal Product Manager, Mobile
Insider
United States
Cait O’Riordan
Chief Product and Information Officer
Financial Times
United Kingdom
Greg Piechota
Lead, Smart Data Initiative
INMA
United Kingdom
Michał Pietniczka
Director of Partnerships
Onet.pl
Poland
Nicki Purcell
President
Insite
United States
Terri-Karelle Reid
TV Host, Digicel Rising Stars
Media Services Specialist
Jamaica
Aimie Rigas
Head of Audience Development
The Sydney Morning Herald and The Age
Australia
Gaurav Sachdeva
Chief Product Officer
Singapore Press Holdings Ltd
Singapore
Juan Señor
President
Innovation Media Consulting
United Kingdom
Kaacon Sethi
Chief Marketing Officer
Dainik Bhaskar Group
India
John Severinson
Head of Partner Development Europe
Facebook Journalism Project
Sweden
Jeff Shine
President and Chief Strategy Officer
Naviga
United States
Rod Sims
Chairman
Australian Competition and Consumer Commission (ACCC)
Australia
John Souleles
Chief Data Officer
Torstar
Canada
Michael Taylor
Sales Director
STIBO DX
United States
Jane Throndsen
Head of Paid Content
VG+
Norway
Marie-Louise Timcke
Head of Interactive
Funke Media
Germany
Julia Wehrle
Managing Director, Media Impact
Axel Springer
Germany
Robert Whitehead
Director
McPherson Media Group
Australia
Earl J. Wilkinson
Executive Director and CEO
INMA
Supporters
Curated by
Earl J. Wilkinson
Executive Director and CEOInternational News Media Association (INMA)
Agenda
Thursday, May 6
Leadership Module 1: The Big Trends in News Media
Click here for more information on this module.
Tuesday, May 11
Smart Data Module 2: Deploying Data To Extract Opportunities
Click here for more information on this module.
Thursday, May 13
Advertising Module 3: Optimising the Advertising Comeback
Click here for more information on this module.
Tuesday, May 18
Brainsnacks Module 4: Media Inspirations From Around the World
Click here for more information on this module.
Thursday, May 20
Subscriptions Module 5: Creating the Next Subscriptions Growth Path
Click here for more information on this module.
Tuesday, May 25
Product Module 6: Why a Product Mindset Has Become the New Requirement
Click here for more information on this module.
Thursday, May 27
Outlook Module 7: Creating Value at the “New” Media Company
Click here for more information on this module.