About this Webinar

Generative AI is enabling news organisations to deliver highly personalised experiences by tailoring article recommendations, newsletters, and push alerts to individual reader interests. AI-driven tools can adjust tone, format, or depth, such as offering quick summaries for busy readers or in-depth explainers for those seeking more context. This personalisation not only boosts engagement but also helps strengthen reader loyalty and subscription growth.

A detailed agenda will follow.

This Webinar is the sixth in INMA and OpenAI’s partnership to support global news media companies in exploring how AI can enhance journalism and operations through education, knowledge sharing, and access to tools for hands-on experimentation.