How news media companies can select the right technology and vendor for their content management system (CMS) is the focus of this report.

Key subjects covered in the report include:

• The basics of CMS
• Creating critical user journeys
• Defining your new CMS requirements
• How to choose the right providers

“How News Media Companies Should Choose a CMS” is a step-by-step guide to identifying stakeholders, what they need from a CMS, and what steps they must take to ensure that every action and usage is considered.

Author

INMA Product Initiative Lead, Jodie Hopperton

Who should read this report

Media company leaders and professionals in product management and technology

Detailed overview

Per the report, changing how a news media company chooses a CMS will also change the relationship users have with it, suggesting that news publishers that broaden their teams to help decide what the CMS should provide will ultimately find themselves in a better position to leverage the technology.

Using case studies from Mediahuis in Belgium, Kölner Stadt-Anzeiger Digitale Medien in Germany, and Stuff in New Zealand, the report walks through the challenges, considerations, and processes of implementing a new CMS.

The report also provides critical user journeys that have been mapped out by the Google News Initiative (GNI) to help media organisations choose the right CMS with a six-part process for selecting both the technology and the provider that is best for your organisation.

According to Hopperton, “How News Media Companies Should Choose a CMS” lays the foundation for publishers to better use the CMS Vendor Selection Tool developed by INMA and GNI.