About Gabriel Dorosz

Advertising Initiative Lead

INMA

Brooklyn, New York, United States

Gabriel Dorosz leads the INMA Advertising Initiative and can be reached at gabriel.dorosz@inma.org.

Written by Gabriel

13 Blog Posts

News companies have a unique competitive advantage with first-party data

8 September 2025 By Gabriel Dorosz

The importance of first-party data strategies for advertising

7 September 2025 By Gabriel Dorosz

News companies evolve business models in post-traffic era

25 August 2025 By Gabriel Dorosz

News companies are leaning into direct audience relationships

24 August 2025 By Gabriel Dorosz

Ad revenue innovation lessons from 10 South Asian news companies

11 August 2025 By Gabriel Dorosz

O Globo, Grupo Clarín share lessons in revenue diversification, e-commerce

10 August 2025 By Gabriel Dorosz

3 case studies illustrate the authority-based commerce evolution for media

29 July 2025 By Gabriel Dorosz

As search and ad revenue change, news companies value relationships over clicks

28 July 2025 By Gabriel Dorosz

News Corp Australia’s blueprint for premium advertising includes first-party data, “engaged reach”

15 July 2025 Gabriel Dorosz

Cannes Lions 2025 offers lessons in AI maturation, measurement revolution

1 July 2025 Gabriel Dorosz

NewFronts, Upfronts offer lessons in news media advertising

30 June 2025 Gabriel Dorosz

News media advertising is at a critical crossroads

12 June 2025 Gabriel Dorosz

INMA’s new Advertising Initiative defines its priorities, mission

11 June 2025 Gabriel Dorosz

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About Gabriel Dorosz

Advertising Initiative Lead

INMA

Brooklyn, New York, United States

Written by Gabriel

News companies have a unique competitive advantage with first-party data

The importance of first-party data strategies for advertising

News companies evolve business models in post-traffic era

News companies are leaning into direct audience relationships

Ad revenue innovation lessons from 10 South Asian news companies

O Globo, Grupo Clarín share lessons in revenue diversification, e-commerce

3 case studies illustrate the authority-based commerce evolution for media

As search and ad revenue change, news companies value relationships over clicks

News Corp Australia’s blueprint for premium advertising includes first-party data, “engaged reach”

Cannes Lions 2025 offers lessons in AI maturation, measurement revolution

NewFronts, Upfronts offer lessons in news media advertising

News media advertising is at a critical crossroads

INMA’s new Advertising Initiative defines its priorities, mission

Upcoming Events

First-Party Data Activation for Advertising Master Class

Media Innovation Week

Dublin Media Innovation Study Tour

Newsroom Transformation Master Class

Media Tech and AI Week

Silicon Valley Tech & AI Study Tour

Generative AI Town Hall

Subscriber Acquisition Master Class

Newsroom Transformation Town Hall

Advertising Town Hall

Subscriptions Town Hall

Africa Audience Development Summit

About Gabriel Dorosz

Advertising Initiative Lead

INMA

Brooklyn, New York, United States

Written by Gabriel

News companies have a unique competitive advantage with first-party data

The importance of first-party data strategies for advertising

News companies evolve business models in post-traffic era

News companies are leaning into direct audience relationships

Ad revenue innovation lessons from 10 South Asian news companies

O Globo, Grupo Clarín share lessons in revenue diversification, e-commerce

3 case studies illustrate the authority-based commerce evolution for media

As search and ad revenue change, news companies value relationships over clicks

News Corp Australia’s blueprint for premium advertising includes first-party data, “engaged reach”

Cannes Lions 2025 offers lessons in AI maturation, measurement revolution

NewFronts, Upfronts offer lessons in news media advertising

News media advertising is at a critical crossroads

INMA’s new Advertising Initiative defines its priorities, mission

Upcoming Events

First-Party Data Activation for Advertising Master Class

Media Innovation Week

Dublin Media Innovation Study Tour

Newsroom Transformation Master Class

Media Tech and AI Week

Silicon Valley Tech & AI Study Tour

Generative AI Town Hall

Subscriber Acquisition Master Class

Newsroom Transformation Town Hall

Advertising Town Hall

Subscriptions Town Hall

Africa Audience Development Summit

Benefits of Being an INMA Member

Strategic Reports

Member Directory

Industry Headlines

Best Practices

Crowdsourced Ideas

Conference Presentations

Webinars

Newsletters

Conference Discounts