About Froomle

Froomle

Antwerp, Belgium

Froomle is based in Antwerp, Belgium. The Froomle team can be reached at @froomle.

Written by Froomle

17 Blog Posts

News publishers benefit from connection, engagement driven by personalised newsletters

31 March 2025 By Nihad Memic

Personalisation, community are increasingly important in fragmented media landscape

12 January 2025 By Nihad Memic

AI can assist with editorial insight but human editors still play crucial role

17 October 2023 By Bart Goethals

With podcast personalisation, One Podcast receives click-through rates of 7% to 10%

13 August 2023 By Amelia Labovitch

Single mobile apps offer quality user experiences, content deliver options

23 July 2023 By Amelia Labovitch

Creating, purchasing software depends on publisher capacity, needs

14 May 2023 By Amelia Labovitch

Model training, data quality matter in crafting ideal recommendation system

11 April 2023 By Robin Verachtert

Media must engage with readers, embrace personalisation to combat news avoidance

26 February 2023 By Amelia Labovitch

Personalise content, choose relevant channels to reach Gen Z

28 November 2022 Amelia Labovitch

Newsletters, branded content help news media capitalise on first-party data

20 October 2022 Amelia Labovitch

Content recommendation supports subscriber growth for 3 conversion segments

21 August 2022 Thomas Steisel

News media should understand framework of content-based recommendations

10 July 2022 Robin Verachtert

Personalisation and filter bubbles: Should the news industry worry?

15 May 2022 Thomas Steisel

Regional news benefits from personalisation

5 April 2022 Jonas Boonen

Personalised push notifications achieve 10x higher click-through rate

17 February 2022 Thomas Steisel

Froomle, University of Antwerp research likelihood of users to read regional news

19 December 2021 Len Feremans

Use personalisation to entice readers, encourage subscribers to return

31 October 2021 Thomas Steisel

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About Froomle

Froomle

Antwerp, Belgium

Written by Froomle

News publishers benefit from connection, engagement driven by personalised newsletters

Personalisation, community are increasingly important in fragmented media landscape

AI can assist with editorial insight but human editors still play crucial role

With podcast personalisation, One Podcast receives click-through rates of 7% to 10%

Single mobile apps offer quality user experiences, content deliver options

Creating, purchasing software depends on publisher capacity, needs

Model training, data quality matter in crafting ideal recommendation system

Media must engage with readers, embrace personalisation to combat news avoidance

Personalise content, choose relevant channels to reach Gen Z

Newsletters, branded content help news media capitalise on first-party data

Content recommendation supports subscriber growth for 3 conversion segments

News media should understand framework of content-based recommendations

Personalisation and filter bubbles: Should the news industry worry?

Regional news benefits from personalisation

Personalised push notifications achieve 10x higher click-through rate

Froomle, University of Antwerp research likelihood of users to read regional news

Use personalisation to entice readers, encourage subscribers to return

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Newsroom Transformation Town Hall

Advertising Town Hall

Subscriptions Town Hall

Africa Audience Development Summit

About Froomle

Froomle

Antwerp, Belgium

Written by Froomle

News publishers benefit from connection, engagement driven by personalised newsletters

Personalisation, community are increasingly important in fragmented media landscape

AI can assist with editorial insight but human editors still play crucial role

With podcast personalisation, One Podcast receives click-through rates of 7% to 10%

Single mobile apps offer quality user experiences, content deliver options

Creating, purchasing software depends on publisher capacity, needs

Model training, data quality matter in crafting ideal recommendation system

Media must engage with readers, embrace personalisation to combat news avoidance

Personalise content, choose relevant channels to reach Gen Z

Newsletters, branded content help news media capitalise on first-party data

Content recommendation supports subscriber growth for 3 conversion segments

News media should understand framework of content-based recommendations

Personalisation and filter bubbles: Should the news industry worry?

Regional news benefits from personalisation

Personalised push notifications achieve 10x higher click-through rate

Froomle, University of Antwerp research likelihood of users to read regional news

Use personalisation to entice readers, encourage subscribers to return

Upcoming Events

First-Party Data Activation for Advertising Master Class

Media Innovation Week

Dublin Media Innovation Study Tour

Newsroom Transformation Master Class

Media Tech and AI Week

Silicon Valley Tech & AI Study Tour

Generative AI Town Hall

Subscriber Acquisition Master Class

Newsroom Transformation Town Hall

Advertising Town Hall

Subscriptions Town Hall

Africa Audience Development Summit

Benefits of Being an INMA Member

Strategic Reports

Member Directory

Industry Headlines

Best Practices

Crowdsourced Ideas

Conference Presentations

Webinars

Newsletters

Conference Discounts