A content-rich, well-produced video can be an excellent tool for selling any product, service, or idea. Well-executed corporate video will impress clients, dazzle business partners, train staff, and educate stockholders. Of course, odds are good that if it does all that, the video was produced by a corporate video production service. Choosing a service entails a little homework on your part, and it should always include the following measures:
Learn How Much Experience The Service Has, And in What Areas
These days, most services offer video production and video editing expertise, but are they proficient at creating web videos, training videos, and commercial videos? If the answer isn’t “yes” to all three options, they likely don’t have the savvy to help your company reach its full potential. Sooner or later, you’ll want to offer quality video products in all three realms, so you need a service that can do that.
Carefully Study Just What You’re Getting From a Service
When you compare video production and video editing services, the team you ultimately select should offer each or most of the following:
• Superior copywriting from a group that knows how to sell
• Stunning digital design
• Targeted conceptualizing that ensures your company’s message reaches viewers
• Professional post-production editing that ensures every detail is exactly correct
• Video compression technology that creates the sharpest, cleanest images
• The capacity to create original music scores
It’s also wise to get the best value from your investment. Most good production services offer different packages to fit every company’s budget and creative demands. You don’t want to pay for a Cecil B. Demille “Ten Commandments” production when you’re doing a 30-second spot on the advantage of silicone vs. rubber windshield wiper blades. You just want to entice customers to buy a new set of blades.
Everyone brags about customer service. Go with a service that provides it
Here’s a good practice to put into place as you compare services: Determine which one listened to you the best during the initial meeting. This company didn’t try to fit you into a one-size-fits-all package. It didn’t say, “This is what we recommend to most of our clients.” It didn’t do anything in the way of a sale upon the first conversation. Instead, its principal said, “Let me see how we can tailor what we have to create what you need. I’ll get back to you shortly.” And when they got back to you shortly, they did, indeed, tailor what they have to create what you need.
Listen to the “Word on The Street” – or on the Internet
One of the better ways to know how well a video service takes care of its customers is to check reviews of how it has taken care of other customers. These days, the Internet is full of “report card” sites, where customers offer honest appraisals of the service they received. A lot of good reviews is a good indicator that you’ll be able to give one soon, as well.