The INMA World Congress of News Media is a week-long exploration of strategy, trends, and best practices of the top media companies. World Congress includes a Media Conference, a day of seminars, a study tour of London media companies, a closing dinner featuring the presentation of the Global Media Awards.
Media Conference
An intense two days event for news media leaders, strategists, editors, and revenue drivers from across the globe. Dive into breakthrough ideas, smart strategies, and practical inspiration from the industry’s front lines. Leave equipped to lead newsroom and business transformation.
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Study Tours of Berlin
Discover Berlin’s dynamic media scene through two exclusive INMA study tours. From legacy brands to digital pioneers, explore how top publishers are innovating with AI, reinventing business models, and connecting with next-gen audiences. It’s a rare, behind-the-scenes look at newsroom and commercial transformation in one of Europe’s most forward-thinking media capitals.
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Newsroom Innovation Seminar
Newsrooms are undergoing a revolution driven by AI, cross-functional teams, and user-first formats. This session dives into five breakthrough trends reshaping editorial operations, content formats, and organisational culture. Walk away with actionable insights from the world’s most forward-thinking newsrooms.
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Advertising Seminar
As cookies vanish and advertisers demand more, publishers are crafting creative, data-powered ad models. This seminar explores how news brands are monetising with vertical video, branded content, AI, and new platform strategies. Discover the top five trends defining the next era of advertising revenue.
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Future Audiences Seminar
Engaging Gen Z and millennials requires new formats, authentic voices, and platform-native storytelling. This seminar highlights how newsrooms are building trust, experimenting with creator-style formats, and co-creating with younger audiences. Learn the key strategies to future-proof your audience development.
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Product & Tech Seminar
From generative AI to immersive UX, publishers are reengineering digital products at speed. This session covers the biggest trends in cross-platform innovation, autonomous tools, and personalisation engines reshaping media tech. See how leading teams are building the future of media through smart, collaborative product thinking.
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Subscriptions Seminar
Reader revenue is evolving fast — with AI-driven paywalls, smarter bundles, and churn-reduction tactics at the core. This seminar spotlights five leading trends driving subscription growth, from personalised offers to youth-focused micro-products. Learn what’s working now and how to sharpen your own subscription strategy.
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Welcome Reception
Begin your Berlin experience with an unforgettable evening on Museum Island, a UNESCO World Heritage site. Surrounded by the historic colonnades of the Neues Museum and views of the Berliner Dom and Spree River, this reception offers a stunning blend of culture, history, and connection. It’s the perfect way to kick off the INMA World Congress.
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Global Media Awards Dinner
Celebrate the best in news media at an unforgettable evening under the stars at Berlin’s iconic Tipi am Kanzleramt. Enjoy a festive mix of reception, dinner, awards ceremony, and after-party — with a dash of burlesque flair. Whether you're a finalist or cheering from the sidelines, it’s a night not to miss!
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