El Colombiano´s ECOLab: Design Thinking As a Creative Tool to Face Change
Presented by Martha Ortiz, Editor, El Colombiano
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Originally presented: 31 January 2018
El Colombiano created an internal strategy and innovation lab called ECOLab (its Spanish acronym) to take a design thinking approach for strategic growth and problem-solving. In this Webinar from Editor Martha Ortiz, learn how ECOLab has expanded the Colombian media company’s creative culture and solved issues like a Web site redesign and creating a magazine business unit. The concept behind ECOLab is based on design thinking methods. Have fun and play smart. Don’t transform from broken. Don’t tinker. Start anew. That is the ethos behind ECOLab.
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