The INMA Financial Benchmarking Service will deliver twice-a-year data combined with expert commentary. This will include:

• Bi-annual data collection: Two cycles per year.
• Confidential reporting: Company-level data which will remain private. Only aggregated benchmarks (distributions within a sample of peers) are shared.
• Personalised deliverables: Participants receive individual dashboards (Google Looker Studio) and custom presentations (PowerPoint).
• Expert commentary: A post-release private Webinar highlights major trends and provides Q&A support.

All news media companies are eligible to join, yet a steep discount is offered to corporate members of INMA. INMA seeks to amortize the costs of this process by charging US$5,000 per company to corporate members and US$13,995 to non-corporate members in the first year (2025).