08:30 - 11:30

Board and committee meetings

This morning is dedicated to private INMA meetings, including the Europe Division Board.

11:00 - 13:00

Registration and welcome lunch

Pick up your registration credentials over lunch before settling into an afternoon of conference sessions.

13:00 - 13:15

Conference welcome and introductions

Welcome to INMA’s 52nd European News Media Conference where European media executives talk to peers from across the continent. Hear from our co-moderators how the European media story is playing out in 2025-26 and what new story the Dublin conference will tell.

13:15 - 13:45

State of the global news media industry

The global news media industry is undergoing profound shifts, driven by evolving consumer habits, technological advancements, and economic and political pressures. In this keynote, the CEO of INMA will provide an up-to-date overview of the industry’s state, drawing from his conversations with media CEOs worldwide and insights from the INMA CEO Roundtable in August 2025. He will highlight key trends in audience engagement, revenue diversification, and digital transformation, offering a strategic outlook on where the industry is headed. This session sets the stage for the hands-on, tangible discussions that will follow throughout the conference.

13:45 - 14:15

Assessing digital maturity and bridging capability gaps

Join us for an insightful session with Astrid Jørgensen, who will present a scientifically grounded framework on digital maturity generations and their essential capabilities within strategy, technology, organization, and leadership. This session introduces the DI2X framework, based on work from Prof. Pernille Kræmmersgaard, offering a fresh perspective to understand and enhance digital maturity and organizational capabilities and combines it with Astrid’s successful career as a change leader in marketing at Politiken.
Learn how to assess and identify gaps in your organization and gain a shared language to discuss challenges and opportunities. This keynote will provide you with the tools to create organizational clarity and prepare for a future shaped by digital transformation.
Takeaway: you will leave this session with actionable insights on how to navigate and drive digital transformation within your organizations.

14:15 - 15:00

Networking break

15:00 - 15:30

Implementing strategy in an AI world

Discover how to empower your team to embrace and experiment with AI, driving innovation and growth. Learn actionable strategies to integrate AI into your daily operations and stay ahead of the curve. Join us and transform your approach to technology and business strategy.

15:30 - 16:30

Case studies on GenAI for productivity and efficiency gains

Supported by

Picture this: several sizzling case studies served up in just seven minutes each, with a side of tantalising Q&A to spice things up. It's like a speed-dating session with cutting-edge tech. These bite-sized “brainsnack presentations” (an INMA classic!) are jam-packed with practical AI insights that will have you buzzing with ideas. And the fun doesn't stop there: Stick around for a special networking break where you can mingle, munch, and quiz the experts to your heart's content. Let's turn up the heat on innovation!

The Reel Machine: An internal productivity tool that helps us create reels in short amount of time.
Dr. Paul Elvers
Head of AI KI Task-Force, Funke Media, Germany

User interest predictions with AI
Joy Mutoloki
Product Manager, Schibsted, Norway

BZ.Echo: A custom AI platform for Badische Zeitung's newsrooms.
Valentin Heneka
Head of Editorial AI & Analytics, Badischer Verlag, Germany

Mail iQ: A future newsroom toolkit
Chris Clemo
Director of Innovation, Daily Mail, United Kingdom

Proteus: Sharing, adapting, regenerating content between brands and markets.
Bernd Volf
Managing Director Ringier MediaTech, Switzerland

A digital archive powered by automation and AI
Dominic Depaoli
Russmedia, Austria

16:30 - 17:00

Fireside chat with Peter Vandermeersch

At the end of this first day of the conference, join us for an inspiring fireside chat. We are thrilled to have Peter Vandermeersch, a seasoned veteran with 25 years of experience in the news media industry, sharing his insights and journey. From his early days at De Standaard in Belgium to his tenure as chief-editor at NRC in The Netherlands, and now as CEO at Mediahuis Ireland, Peter's career is a testament to his dedication and expertise. Two dynamic young professionals will interview Peter, delving into his remarkable career and exploring his vision for the future of news media. This session promises to be a captivating blend of wisdom, experience, and forward-thinking ideas. Don't miss this opportunity to gain valuable perspectives from one of the industry's most respected leaders.

17:00 - 17:05

Takeaways of the day

Our dedicated notetaker will aim to distil this afternoon's discussions, offering insightful takeaways for you to ponder.

19:00 - 22:00

Welcome reception at Medley

Be welcomed to Dublin and INMA in style with an opening reception at Medley, located on the famous Fleet Street and the old location of The Irish Times' printing presses. Meet up with colleagues from Europe’s leading media houses during a typical fun Irish evening.
It's also a very short walk to Temple Bar area for those who want to explore the Dublin nightlife into the late hours.

Address: The Times Building, Old Irish Times Building, Fleet Street, Dublin

08:30 - 09:15

Morning coffee

Grab an early morning coffee and talk to fellow INMA members and our conference supporters; all companies that have built the tech so you don't have to. They are worth a chat.

09:15 - 09:30

Welcome back

09:30 - 10:00

Brand Impact on a Lean Budget: Practical Plays to Test and Scale

Many media-owners are facing leaner marketing budgets and targets that aren’t shrinking. The squeeze can crowd out long-term brand building, but that risks awareness with tomorrow’s customer. This session shares practical plays to pilot and scale like owned-channel activations, earned media, smart paid media buying, staff advocacy, and partnerships, plus CFO-friendly measurement, so you don’t have to sacrifice brand for results.

10:00 - 11:00

Case studies on audio and podcasts

Brace yourself for these case studies served up in just seven minutes each, followed by a burst of Q&A. These rapid-fire “brainsnack presentations” are like lightning bolts of inspiration, packed with fresh ideas and battle-tested strategies you can take home and run with. But wait, there's more! Stick around for a specially curated networking break where you can rub elbows with these presenters and squeeze every last drop of knowledge out of the day.

Beyond text-to-speech - How SvD turns written articles into exciting audio experiences
Madelaine Levy
Head of Storytelling, Svenska Dagbladet, Sweden

Indo Sport: Moving our sports coverage onto a new pitch
Cormac Bourke
Editor-in-chief, Mediahuis Ireland, Ireland

Top News: AI-powered audio
Camilla Hillerö
Head of Data Analytics & AI, NTM, Sweden

NWZ's podcast: The search for U-96: the last secret
Nico Reimer
Coordinator Reporterteam, NWZ Mediengruppe, Germany

VOL.AT Shorts
Lena Leibetseder
Head of Digital Publishing, Russmedia Digital, Austria

VerificAudio 2.0
Ana Ormaechea Hernandez
Chief Product Officer, Prisa Media Group, Spain

11:00 - 11:45

Pricing in motion: Mastering the art of dynamic strategies

In this keynote, we’ll explore the transformative potential of dynamic pricing within the media industry. In an era where digital content consumption is at an all-time high, learn how real-time data and consumer insights can revolutionise your pricing strategies to maximise revenue and engagement. Discover innovative approaches tailored for media companies to navigate the complexities of a rapidly evolving market landscape. From subscription models to ad-supported content, delve into the strategies that are reshaping how media is valued and consumed. Gain valuable insights into leveraging dynamic pricing to enhance customer experiences, foster loyalty, and drive sustainable growth in the competitive media sector. Don't miss this opportunity to stay ahead of the curve and unlock new opportunities in the ever-changing world of media.

11:45 - 13:00

Lunch and deep dive with speakers

Buffet lunch in Sussex Restaurant.

13:00 - 15:10

Parallel sessions: revenue case studies

15:00 - 15:45

Networking break

15:45 - 16:15

Subscriptions and advertising: A match made in heaven

While Greg and Gabe each lead the parallel sessions earlier today and provide an executive summary of their respective sessions, learn why growing your subscriber base and growing your advertising reveue go hand in hand.

16:15 - 16:45

Agentic AI and how the biggest tech moment of our time intersects with media.

What you need to know now about agentic AI.

16:45 - 16:50

Takeaways of the day

Our dedicated notetaker will aim to distil this afternoon's discussions, offering insightful takeaways for you to ponder.

16:50 - 17:30

Deep dive with speakers over networking drinks

Wrap up the day with an engaging networking session over drinks, offering the perfect opportunity to connect with fellow attendees and speakers. Dive deeper into the day's discussions, exchange ideas, and forge meaningful connections in a relaxed and convivial atmosphere. Don't miss this chance to expand your professional network and gain further insights from the day's thought leaders.

19:00 - 23:00

Conference dinner at The Guinness Storehouse

Connect with INMA colleagues over a reception and dinner at Dublin’s famous Guinness Storehouse. The evening will feature an immersive Guinness experience, the iconic gravity bar, legendary Guinness advertising campaigns, and Guinness-inspired food. Join INMA for this one-of-a-kind experience for history buffs, beer lovers, and anyone wanting a taste of Irish culture.

08:15 - 09:00

Morning coffee

Grab an early morning coffee and talk to fellow INMA members and our conference supporters.

09:00 - 09:05

Welcome back

09:05 - 09:40

Amplify your impact: Harnessing digital influence for news media success

Dive into the world of digital influence and learn how to harness the power of personal branding and social media to amplify your news media presence. Gain valuable insights into engaging modern audiences and fostering meaningful connections in the digital age. How can traditional news media brands and content creators work together in a sustainable future of journalism.

09:40 - 10:20

Case studies on engagement & reaching young(er) audiences

Three tried-and-tested case studies providing you with ideas that you can take straight to the office.

Funke's Young Audience Lab
Carlotta Richter
Journalist Social Media, Funke Mediengruppe, Germany

Smilla Luise Schwoerer
Business Development Manager, Funke Media Group, Germany

Using a new personalisation tool to boost engagement and subscription sales among younger users
Hanna Lind Jørgensen
Senior Data Analyst, Schibsted, Norway

Winning younger readers: engaging and converting young audiences into subscribers
Patric Hamsch
Deputy Head of Media, NWT Media, Sweden

10:20 - 11:10

Networking break and deep dive with speakers

Grab a coffee and snack and talk to fellow INMA members and our conference supporters.

11:10 - 12:00

Case studies on product, tech & print automation

Before the final keynote presentation on the future of product, roll up your sleeves for 3 tried-and-tested case studies and 5 hypotheses.

AI-assisted automation of our print editions as a regional publisher
Gregor Zoller
Director of IT, Medienhaus Sud, Germany

Two in one: finally paperfree and reader-monetized
Kerttu Metsar
Business Development Manager, Äripäev, Estonia

Infolocale, Ouest France’s self-service platform
David Moizan
Director of Marketing, Groupe SIPA Ouest France, France

5 hypotheses on how accessible AI will transform content production
Lukas Görög
AI and Data strategy Lead, NZZ, Switzerland

Artistic Journalism: Rigorous factual reporting with deliberate aesthetic presentation
Jakub Górnicki
co-founder of Outriders, Poland

12:00 - 12:30

The future of product

An inspiring keynote address focused on the latest innovations in product development and technology within the news media industry. Explore how cutting-edge technologies are transforming the way we create, distribute, and consume news. Gain insights into emerging trends and strategies to stay ahead in the ever-evolving digital landscape. Leave with a renewed vision for integrating technology to enhance your media offerings.

12:30 - 12:40

Takeaways of the day and closing words

12:40 - 13:30

Closing lunch and deep dive with speakers

Before you embark on your weekend adventures in Dublin or rush off to catch your flight home (or head back to the office), come mingle with fellow INMA members and morning speakers over closing lunch and drinks. It's the perfect way to cap off the conference.