How news publishers can align newsrooms with the rest of the news business to move toward a digital culture is the focus of this report.

Key subjects covered in the report include:

• Why the business of news is so vital to newsrooms now
• The organic opportunities of culture change
• Shedding print culture and reaching for the digital trigger
• How to help newsrooms embrace culture change
• How to talk about data and metrics with journalists
• How data is unlocking the newsroom’s understanding of content genres
• How newsrooms are becoming audience strategy partners
• How newsrooms are getting smarter about journalism’s value
• Symbols of culture change in newsroom/business roles
• Whether or not a business embrace threaten journalism

The new INMA report looks at the shift to digital consumption and its ripple effect on how newsrooms cover, distribute, and even understand the news.

Author

INMA editor Paula Felps and INMA CEO Earl J. Wilkinson

Who should read this report

Media company CEOs, c-suite executives, editors, newsroom and audience professionals

Detailed overview

How news publishers can align newsrooms with the rest of the news business to move toward a digital culture is the focus of this report.

“Bringing Newsrooms Into the Business of News” explores:

• Why the business of news is so vital to newsrooms now
• The organic opportunities of culture change
• Shedding print culture and reaching for the digital trigger
• How to help newsrooms embrace culture change
• How to talk about data and metrics with journalists
• How data is unlocking the newsroom’s understanding of content genres
• How newsrooms are becoming audience strategy partners
• How newsrooms are getting smarter about journalism’s value
• Symbols of culture change in newsroom/business roles
• Whether or not a business embrace threaten journalism

Written by INMA editor Paula Felps and INMA CEO Earl J. Wilkinson, the report dives into the need to shift legacy print culture to a digital one that is based on data, readers, and journalism. The report argues this digital culture allows newsrooms to measure reader interactions with real-time data analytics, allowing them to produce better journalism.

The gap from legacy culture is a big one and how newsrooms are succeeding in bridging that gap is the crux of the report, which is based on INMA Webinars, master classes, conferences, study tours, newsletters, and blogs during the past three years. The report is based on key learnings from INMA’s 18-month-old Newsroom Initiative.