Discover Berlin’s dynamic media scene through two exclusive INMA study tours. From legacy brands to digital pioneers, explore how top publishers are innovating with AI, reinventing business models, and connecting with next-gen audiences. It’s a rare, behind-the-scenes look at newsroom and commercial transformation in one of Europe’s most forward-thinking media capitals.

Discover Berlin’s dynamic media scene through two exclusive INMA study tours. From legacy brands to digital pioneers, explore how top publishers are innovating with AI, reinventing business models, and connecting with next-gen audiences. It’s a rare, behind-the-scenes look at newsroom and commercial transformation in one of Europe’s most forward-thinking media capitals.

Before heading off to the evening welcome reception you can pick up your badge and conference materials at Axica.

Location:
Axica
Pariser Platz 3, 10117 Berlin

We’ll kick off the Congress with a special evening on Museum Island, a UNESCO World Heritage site in the heart of Berlin. We’ll meet under the beautiful colonnades of the Neues Museum, home to the world-famous bust of Nefertiti. From there, we’ll enjoy views of the Berliner Dom, the Humboldt Forum (the rebuilt royal palace), and the Spree River flowing by. It’s a setting rich in history, culture, and beauty — the perfect way to start our Berlin experience together.

Location:
Museum Island Colonnades & Neues Museum
Bodestrasse, 10178 Berlin

Head to Axica, the venue for the INMA World Congress of News Media 2026. Get your registration credentials and settle into the networking lounge for coffee, tea, and snacks. Meet colleagues and connect with INMA speakers and leaders.

Location:
Axica
Pariser Platz 3, 10117 Berlin

An intense two days event for news media leaders, strategists, editors, and revenue drivers from across the globe. Dive into breakthrough ideas, smart strategies, and practical inspiration from the industry’s front lines. Leave equipped to lead newsroom and business transformation

Location:
Axica
Pariser Platz 3, 10117 Berlin

Digest inspiration from the day’s programming over bier or wine and traditional Berlin snacks. Engage with other attendees, speakers, and industry partners, and consider joining your peers or inviting them to join you for dinner and enjoy the local cuisine.

Location:
Axica
Pariser Platz 3, 10117 Berlin

Pick up your registration badge, programme, and other materials. Manage RSVPs and wait lists. And ask the INMA team anything.

Location:
Axica
Pariser Platz 3, 10117 Berlin

Start your second day with a cup of coffee or tea, and enjoy the morning snacks. This is a great opportunity to meet colleagues, connect with INMA speakers and industry partners, and set the tone for a productive day ahead.

Location:
Axica
Pariser Platz 3, 10117 Berlin

An intense two days event for news media leaders, strategists, editors, and revenue drivers from across the globe. Dive into breakthrough ideas, smart strategies, and practical inspiration from the industry’s front lines. Leave equipped to lead newsroom and business transformation

Location:
Axica
Pariser Platz 3, 10117 Berlin

Have you secured your ticket to the Global Media Awards Dinner at Tipi am Kanzleramt? Whether a finalist or not, you won’t want to miss this extraordinary evening consisting of a reception, dinner, awards ceremony, and after-party. Get your camera ready for celebrations and a taste of burlesque Berlin.

Location:
Tipi am Kanzleramt
Große Querallee, 10557 Berlin

Stop by if you need to see a schedule of the day's seminars and choose between 5 amazing topics.

Location:
Adlon Hotel, Unter den Linden
Unter den Linden 77, 10117 Berlin

Location:
Adlon Hotel, Unter den Linden
Unter den Linden 77, 10117 Berlin

Newsrooms are undergoing a revolution driven by AI, cross-functional teams, and user-first formats. This session dives into five breakthrough trends reshaping editorial operations, content formats, and organisational culture. Walk away with actionable insights from the world’s most forward-thinking newsrooms.

Location:
Adlon Hotel, Unter den Linden
Unter den Linden 77, 10117 Berlin • Ballsaal I

As cookies vanish and advertisers demand more, publishers are crafting creative, data-powered ad models. This seminar explores how news brands are monetising with vertical video, branded content, AI, and new platform strategies. Discover the top five trends defining the next era of advertising revenue.

Location:
Adlon Hotel, Unter den Linden
Unter den Linden 77, 10117 Berlin • Ballsaal II

Engaging Gen Z and millennials requires new formats, authentic voices, and platform-native storytelling. This seminar highlights how newsrooms are building trust, experimenting with creator-style formats, and co-creating with younger audiences. Learn the key strategies to future-proof your audience development.

Location:
Adlon Hotel, Unter den Linden
Unter den Linden 77, 10117 Berlin • Ballsaal III

From generative AI to immersive UX, publishers are reengineering digital products at speed. This session covers the biggest trends in cross-platform innovation, autonomous tools, and personalisation engines reshaping media tech. See how leading teams are building the future of media through smart, collaborative product thinking.

Location:
Adlon Hotel, Unter den Linden
Unter den Linden 77, 10117 Berlin • Ballsaal I

Reader revenue is evolving fast — with AI-driven paywalls, smarter bundles, and churn-reduction tactics at the core. This seminar spotlights five leading trends driving subscription growth, from personalised offers to youth-focused micro-products. Learn what’s working now and how to sharpen your own subscription strategy.

Location:
Adlon Hotel, Unter den Linden
Unter den Linden 77, 10117 Berlin • Ballsaal II