8:00 a.m. - 8:30 a.m.

Study Tour: Study Tour registration and welcome coffee

8:30 a.m - 9:30 a.m.

Study Tour: Executive briefing: Toronto Media Subscriptions Study Tour

9:30 a.m. – 5:00 p.m.

Study Tour: Study Tour visits

5:00 p.m. - 5:30 p.m.

Study Tour: Debriefing and takeaways of the day

5:30 p.m. - 7:00 p.m.

Study Tour: Happy hour drinks on INMA

8:30 a.m. - 9:00 a.m.

Study Tour: Join INMA for the second day of the study tour.

9:00 a.m. - 4:30 p.m.

Study Tour: Study Tour Visits

4:30 p.m. - 5:30 p.m.

Study Tour: Study tour debriefing: Reflecting on our Toronto journey

5:30 p.m. - 6:00 p.m.

Study Tour: Transfer to CRAFT Beer Market Toronto

6:00 p.m. - 9:00 p.m.

Summit: Welcome Reception at CRAFT Beer Market Toronto

7:30 a.m. - 8:30 a.m.

Summit: Registration and welcome coffee at Steam Whistle Brewing Company, Pilsner Hall

8:30 a.m. - 5:00 p.m.

Summit: Summit sessions

5:00 p.m. - 6:00 p.m.

Summit: Cocktail reception at Steamwhistle

7:30 a.m. - 8:30 a.m.

Summit: Registration and networking at Steam Whistle Brewing Company, Pilsner Hall

8:30 a.m. - 4:30 p.m.

Summit: Summit sessions

6:00 p.m. - 8:00 p.m.

Summit: Thursday Night Party at Hockey Hall of Fame

Stream 1

8:00 a.m. - 8:30 a.m.

Seminar: Welcome coffee

8:30 a.m. – 9:45 a.m.

Seminar: Modern audience and funnel analytics seminar

9:45 a.m. – 10:15 a.m.

Seminar: Coffee break

10:15 a.m. – 11:30 a.m.

Seminar: Modern revenue analytics seminar

11:30 a.m. – 12:00 p.m.

Seminar: Coffee break

12:00 p.m – 1:15 p.m.

Seminar: Modern content analytics seminar

Stream 2

8:00 a.m. - 8:30 a.m.

Seminar: Welcome coffee

8:30 a.m. – 9:45 a.m.

Seminar: Smart acquisition seminar

9:45 a.m. – 10:15 a.m.

Seminar: Coffee break

10:15 a.m. – 11:30 a.m.

Seminar: Smart engagement seminar

11:30 a.m. – 12:00 p.m.

Seminar: Coffee break

12:00 p.m – 1:15 p.m.

Seminar: Smart retention seminar